ROLE OF BBB
BBB is the only business organization whose purpose is to advance trust across the marketplace.
CBBB/BBB's role and programs benefit everyone in the corporate community -- even companies with already-trusted reputations and brands. This is accomplished by business standard-setting, programs that enhance the credibility of industry through accountable and transparent self-regulation and a variety of dispute resolution programs.
World class corporations are key stakeholders of marketplace trust on three levels:
i) On an industry-wide level, promoting best practices,
ii) Within their specific sector/s, and
iii) On the individual company level
The common thread among businesses that align with CBBB/BBB is their commitment to lead by example. Businesses join BBB's community of trustworthy businesses to set themselves apart and to create a critical mass that can positively impact the marketplace. This community draws from all industry sectors and business size, and is underscored by membership criteria and a proven track record of best practices.
CBBB CORPORATE PARTNER BENEFITS
Macro Benefits
1. Tool to Fortify Your Brand Reputation and Social Responsibility Profile.
BBB is widely recognized as one of the most trustworthy brands in the marketplace – by consumers, businesses and legislators. Your association with BBB gives you another tool to help reinforce your brand and company reputation.
- 84% of consumers believe that if BBB gives accreditation to a company, it means it has met high standards for trustworthiness
- 80% say BBB plays an important role in promoting ethical business practices and high standards for business reliability (Source: Princeton Research: 2004 - 2007)
2. Advertising Self-Regulation Programs Help Marketers Retain Creative Freedom.
CBBB administers five (5) robust advertising self-regulation programs, giving industry a cost-effective alternative to litigation or government regulation. CBBB's programs have earned the respect of the FTC, legislators, the legal community and the advertising industry. Through case-by-case self-policing of advertising, the credibility of advertising is maintained and enhanced, and advertisers retain the creative freedom they need to respond to ever-changing marketplace conditions.
CBBB's advertising self-regulation programs issue more advertising decisions than the FTC and the courts, combined, with over 260 decisions in the last two years, alone. After almost 40 years in this role, CBBB archives the most expansive collection of advertising case law decisions anywhere in the US. CBBB Corporate Partners can access more than 4,500 case decisions in a searchable online data base, and they receive periodic analyses and other services.
3. Readiness Capacity to Develop/Customize New Self-Regulation Programs.
As new marketplace trust issues surface, CBBB has the thought leadership and industry connections in place to quickly mobilize and respond. Recent examples include Children's Food & Beverage Advertising, Online Privacy, Behavioral Advertising and Green Marketing.
This infrastructure is largely funded by industry's ongoing support of CBBB, and allows CBBB to demonstrate that self-regulation can provide an effective alternative to government regulation...and also demonstrate that industry is responsive to government and public concerns.
Time and time again, the learning shows that a unified, accountable self-regulatory program provides a much larger public policy footprint and greater credibility than the sum of individual industry member efforts.
4. Capacity Support for Nation-wide BBBs to Advance Marektplace Trust on the Community Level.
BBBs create and maintain 4mm Business Reliability Reports (accessible through an online search mechanism), serve the BBBOnLine seal (the largest online trust mark program in the world), perform local business accreditation, provide consumer and business education, and resolve consumer disputes with businesses in every community across North America, under standards established and monitored by CBBB. These activities advance marketplace trust, serve your customers, and thereby benefit businesses in all sectors and of all sizes.
5. BBB Wise Giving Alliance is Key Tool to Target Philanthropic Efforts.
BBB Wise Giving is the preeminent authority for national charity assessments and monitoring.
It produced and maintains a proprietary database of 5,000+ Charity Reports on national charities, evaluated against 20 rigorous guidelines of accountability. Commissionable reports are available upon request.
Micro Benefits - Free & Discounted NAD Products & Services
6. NAD's Online Archives Subscription Savings ($2,700 savings vs non-member rate).
This searchable online data base houses NAD's entire collection of over 4,500 advertising case decisions covering a 38-year period. The CBBB Corporate Partner annual subscription rate is $3,900.
7. Ongoing NAD/NARB/CARU Case Decision Summaries (free distribution).
Separate and apart from NAD's Online Archives of 38 years of case decisions, NAD publishes case summaries on an ongoing basis as cases close. Many case decisions have advertising law implications that transcend vertical industry lines, and might not be easily found in a product or category case search of other data bases. These sumaries are e-distributed to CBBB Corporate Partners 10X/year...and are available to an unlimited number of recipients within your organization. (Ongoing case summaries are only accessible by non-members when purchased for $3,500).
8. Case Filing Fee Savings to Open an Advertising Challenge at NAD.
$2,500 fee for CBBB Corporate Partners.
9. Registration Fee Savings for NAD’s annual Advertising Law Conference.
$290 savings vs non-member rate.