BBB's role and programs benefit everyone in the corporate community -- even companies with already-trusted reputations and brands.
As a neutral non-profit for nearly 100 years, the BBB brand has built unparalled brand awareness and "trust" brand equity, which provides a halo effect for Corporations that align with the BBB brand.
BBB Brand Awareness
91% of college graduates
89% of business leaders
81% of the general public
BBB Brand Conveys “Trust”
· 84% of consumers believe that if the BBB gives accreditation to a company, it means that the company has met high standards for trustworthiness, reliability and consumer responsiveness.
· 80% of consumers say the BBB plays an important role in promoting ethical business practices and high standards for business reliability and customer responsiveness.
· 70% feel the qualities suggested by the BBB logo represents trust, honesty, integrity and ethics.
· 70% say they will be more likely to buy from a company designated a BBB
Accredited Business.
· 47% indicate they are more likely to do business with a BBB Accredited Business
(Source: Princeton Research: 2004 - 2007)