Direct selling companies offer more than 70 product and service categories – everything from health and beauty items, apparel and accessories to cookware, wine, pet products, gardening items and so much more. In fact, just about every consumer product or service is sold via direct selling somewhere in the world.
How do you decide if direct selling is for you? Experienced direct sales representatives will tell you that to be successful, you need to choose a product or service in which you really believe in and that you would use yourself. Ask yourself the following questions:
- Does the company stand behind their products?
- Am I attracted to the company’s mission, message and lifestyle?
- Can I see myself selling the product or service?
If the answer to these questions is “yes,” then direct selling just might be the right choice for you.
Direct selling can offer you the flexibility to set your own hours and the opportunity to meet your personal and financial goals. But keep in mind that self-discipline and a strong personal work ethic are key strengths you’ll want to develop.
Training is essential to running a successful direct selling business. But, how do you receive the training you need? How do you learn about the products? Learn how to manage your time? Learn the ins and outs of selling when you’ve never sold anything before? The “learn as you earn” factor is a great benefit of a direct selling business. Successful companies have created training and skill-building programs that are often as close as the click of the mouse. Online training, peer training, DVDs and supplemental materials are often provided to guide you.
The training that comes along as part of a direct selling experience is particularly important when it comes to making representations about the company, its products and services, and the expectations one might have when considering a direct selling opportunity. There are a number of federal laws that address issues such as earnings claims, product claims and a variety of other issues related to direct selling. As a representative of the company, it’s important for sellers to understand what they can and cannot say about a company and its products.
As with any business, it is important to build trust with your customers. Presenting complete and accurate information is critical – stretching the truth or omitting important information to make a sale or recruit a new person is not worth the risk of losing a customer or violating the law.
What else can you expect when becoming a direct seller?
- A more fulfilling work experience;
- Low starting cost;
- Team support;
- Recognition for achievements as you climb the ladder; and
- Rewards for your success.
For a place to start, visit www.dsa.org for a list of some of the leading direct selling companies.