Tablet banking, insurance tools and car buying service drive app growth.
It's no secret that mobile banking has become one of the top reasons USAA members use the USAA iPhone ®and Android™ mobile apps. Since USAA first introduced mobile banking in 2009, members have enjoyed the ability to manage their money securely anytime, anywhere. The mobile apps have been downloaded more than 4 million times through June 2012 - more than double the number since June 2011.
And now 2012 may be the year of the tablet, as USAA app for the iPad® boasts a nearly 300 percent increase in downloads during the last 12 months since June 2011.
"Whether it's a military spouse in charge of the household budget or a deployed member overseas wanting to place a trade, USAA's self-service tools enable our members to access and manage their finances anytime from their mobile device," says Neff Hudson, USAA's assistant vice president of emerging channels.Read the full post here