Spotlight in Trust

9/29/2011

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Mobile giving is the latest trend that is having a great impact on how charitable companies raise funds. Many companies have discovered that mobile giving has provided them with the ability to expand and enhance their corporate social responsibility efforts as it allows them the opportunity to provide consumers with a vehicle to give charitably using the mobile channel. It provides a convenient, immediate, private and secure way for consumers to give while it gives companies another platform to market and raise funds for charitable causes.

BBB Wise Giving Alliance, and CBBB National Partner, Wiley Rein LLP are among companies that are sponsoring the 2nd Annual Mobile Giving Forum on October 27 in New York. Leading experts in mobile giving, mobile marketing, and corporate social responsibility will come together to meet and discuss the impact mobile giving’s impact. The forum will provide attendees with educational opportunities while leading experts in mobile giving, mobile marketing, and corporate social responsibility will discuss mobile marketing strategies and initiatives.
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