The FTC and the CBBB’s newest self-regulation program focused on online behavioral advertising is working to protect consumer’s privacy on the web.
At a privacy conference hosted by CBBB National Partner Proskauer Rose, LLP, in October, FTC Commissioner Julie Brill, was repored saying: "The Commission isn't calling for regulation right now. We're talking about a new self-regulatory framework.”
In partnership with the Direct Marketing Association (DMA) the CBBB is developing accountability mechanisms to support a self-regulatory program that will give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes. Beginning in 2011, the program will conduct monitoring and enforce compliance, as well as managing consumer-complaint resolution.
The CBBB’s involvement as an accountability agent offers an important opportunity to move the experience gained in traditional advertising self-regulation to a new level, more relevant to today’s new advertising environment. We know that many of our national partners consider this to be an important issue facing self-regulation.