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NARC Board of Directors Welcomes James Edmund Datri & Peter Blackshaw


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NARC Board of Directors Welcomes Two New Members: James Edmund Datri, Peter Blackshaw Join Self-Regulatory Board

New York, NY – Jan. 14, 2009 – The Board of Directors of the National Advertising Review Council (NARC), which sets policies and procedures for the advertising industry’s system of self-regulation, announces that two new members have joined the board:  James Edmund Datri, President and CEO, American Advertising Federation (AAF) and Peter Blackshaw, Executive Vice President, Nielsen Online Digital Strategic Services.

“James Datri and Pete Blackshaw bring to their new positions a wealth of experience. Both are committed to the important work of advancing self-regulation of advertising and we are delighted to welcome them,” said Eric Mower, NARC Board Chairman and President and CEO of Syracuse, N.Y.-based Eric Mower and Associates.

“Jim Datri is well known for his leadership in public policy circles. He served as executive director of the Democratic Caucus in the U.S. House of Representatives from 2003 to 2005, and was named five times to Roll Call's "Fabulous Fifty" list of the 50 most influential advisers and strategists on Capitol Hill.  Pete Blackshaw is a leader in the digital marketing revolution. He has a proven commitment to self-regulation, is the co-founder of the Word of Mouth Marketing Association and was instrumental in developing WOMMA’s code of ethics,” Mr. Mower said.

“Howard Bell, former President and CEO of the AAF, was the very first advocate of creating the National Advertising Review Council, and was the chief architect of the organization, and lead draftsman of its by-laws, at its founding,” said Mr. Datri. “So it is with a special sense of pride and purpose that I join this Board.”

"As advertisers, advertising agencies and the media struggle to harness the enormous power of the digital age, the opportunities and challenges for self-regulation have never been greater. I am honored and excited to serve on the board in this exciting period of change and challenge," Mr. Blackshaw said.

Mr. Datri succeeds Wallace S. Snyder, immediate past President and CEO of the AAF, who served on the NARC Board for 16 years. Mr. Blackshaw succeeds Thomas J. Ryan, former Chairman of the CBBB Board of Directors, who served on the NARC Board for six years.

“Wally Snyder and Tom Ryan led the National Advertising Review Council through a period of significant expansion. With their support and thoughtful counsel, the advertising industry’s system of self-regulation developed new programs and broadened its reach to new business sectors. We value their many years of dedicated service,” said C. Lee Peeler, President and CEO, National Advertising Review Council.

In addition to Mr. Blackshaw and Mr. Datri, NARC Board members include Mr. Mower, President and CEO, Eric Mower and Associates; Nancy Hill, President and CEO, American Association of Advertising Agencies Robert Liodice, President and CEO, Association of National Advertisers; Steven J. Cole, President and CEO, Council of Better Business Bureaus and Carla R. Michelotti, Executive Vice President and General Counsel, Leo Burnett Worldwide, Inc.


About Advertising Industry Self-Regulation: The National Advertising Review Council (NARC) was formed in 1971 by the Association of National Advertisers, Inc. (ANA), the American Association of Advertising Agencies, Inc. (AAAA), the American Advertising Federation (AAF), and the Council of Better Business Bureaus, Inc. (CBBB). Its purpose is to foster truth and accuracy in national advertising through voluntary self-regulation. NARC is the body that establishes the policies and procedures for the CBBB’s National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU), as well as for the National Advertising Review Board (NARB) and the Electronic Retailing Self-Regulation Program (ERSP).

About NAD and CARU
NAD and CARU are the investigative arms of the advertising industry’s voluntary self-regulation program. Their casework results from competitive challenges from other advertisers, and also from self-monitoring traditional and new media. The National Advertising Review Board (NARB), the
appeals body, is a peer group from which ad-hoc panels are selected to adjudicate those cases that arenot resolved at the NAD/CARU level. This unique, self-regulatory system is funded entirely by the
business community; CARU is financed by the children’s advertising industry, while NAD/NARC/NARB’s sole source of funding is derived from membership fees paid to the CBBB. ERSP’s funding is derived from membership in the Electronic Retailing Association. For more information about advertising self regulation, please visit www.narcpartners.org.


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