– Frank Eliason, Senior Vice President of Social Media for Citibank, was recently elected to the Board of Directors of the Council of Better Business Bureaus (CBBB).
While at Citibank, Eliason has helped change the way the global financial institution manages its relationships by building a lifetime of trust between Citibank and its customers.
“Being a thought leader and speaker in the field of social media and customer experience, Eliason brings a valuable perspective to the Council,” said Stephen A. Cox, President and CEO of the Council of Better Business Bureaus. The Council is the network hub for 122 Better Business Bureaus in the United States and Canada. Like BBBs, the Council is dedicated to fostering honest and responsive relationships between businesses and consumers, instilling consumer confidence and contributing to a trustworthy marketplace.
Prior to joining Citibank, Eliason was best known as the voice behind @ComcastCares. His innovative work with Comcast is part of a top case study that proves social media to be a positive role for corporations. Eliason’s distinguished advancements in social media have been recognized by many news organizations such as CNN, The New York Times, Business Week, and others.
Eliason serves as a board member of the Society of Consumer Affairs Professionals (SOCAP) and as an active member on the advisory board for Drexel University’s Center for Corporate Reputation Management.
# # #About the BBB
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