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BBB Teams with Equifax to Help Military Families Guard their Credit


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David Rubinger, Equifax
(404) 885-8555

[ATLANTA, GA and Arlington, VA -- October 4, 2005] – Equifax Inc. (NYSE:EFX) and the Council of Better Business Bureaus (CBBB) have joined forces to equip America’s military personnel and their families with resources to help them protect their credit health and guard against identity theft. Through its relationship with the CBBB, Equifax is sponsoring the BBB MILITARY LINE program and helping military families safeguard their personal information – no matter where duty takes them.

“Equifax has teamed with the Better Business Bureau system as part of its ongoing commitment to educate consumers about the value of credit management,” said Thomas F. Chapman, Equifax Chairman. “By supporting the BBB MILITARY LINE, we are offering America’s military personnel and their families promotions on Equifax Personal Solutions credit management products to help them protect their identities.”

The goal of the BBB MILITARY LINE program is to provide consumer education and advocacy for military families, who can be easy targets for scam artists and less-than-ethical business people.

“Through BBB MILITARY LINE, we are marshalling the resources of the Better Business Bureau system and private sector partners to provide valuable consumer tools that will support strong decision-making by service members and their families,” said Steven J. Cole, president and CEO of the Council of Better Business Bureaus. “Teaming with Equifax enables us to put the latest credit education resources in the hands of military families– inspiring them to become champions of their financial well-being and to take control of their credit.”

Military families can easily link from the BBB MILITARY LINE site (military.bbb.org) directly to Equifax’s credit education Web site (www.mycrediteducation.com), a comprehensive resource designed to give consumers access to credit management tools, tips and advice. The Web site features a wealth of information, including tutorials on topics such as guarding against identity theft, managing your credit and preparing for a major purchase.

Site visitors can purchase Equifax credit monitoring services to alert them to key changes in their credit report. Among these offerings are online credit monitoring services such as Equifax Credit Watch™ Gold and Equifax Credit Watch™ Gold with 3-in-1 Monitoring.

Service members and their families, like other American citizens, are “vulnerable to having their identities stolen and their hard-earned good names compromised,” said Holly Petraeus, a military spouse and vocal advocate for military families who serves as a senior program consultant for BBB MILITARY LINE. She noted that the CBBB’s initiative with Equifax “will help to provide expert advice on important steps that military families can take to help keep their personal information out of the hands of identity thieves – giving them one less thing to worry about on the home front.”

About Equifax (www.equifax.com) Equifax Inc. is a global leader in turning information into intelligence. For businesses, Equifax provides faster and easier ways to find, approve and market to the appropriate customers. For consumers, Equifax offers easier, instantaneous ways to buy products or services and better insight into and management of their personal credit. Equifax. Information that Empowers.

About the Better Business Bureau (www.bbb.org) The Better Business Bureau (BBB) system is dedicated to fostering fair and honest relationships between businesses and consumers, instilling consumer confidence and contributing to an ethical business environment, in both the traditional and online marketplaces. The first BBB was founded in 1912, and the network of BBBs and the Council of Better Business Bureaus have grown to become the most recognized advocate for promoting ethical business and advertising practices, providing more than 60 million instances of service to consumers and businesses in 2004. BBBs in the U.S. and Canada are supported by 375,000 business members throughout North America.

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