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BBB Issues “Call for Entries” for 2011 International Torch Awards


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Arlington, VA, June 30, 2010 – The Better Business Bureau (BBB) is calling on all businesses with a strong sense of accountability and responsibility aimed at advancing trust in the marketplace to enter the 2011 BBB International Torch Awards for Marketplace Excellence.

“Businesses large and small that have worked to uphold the trust and respect of their customers, employees, vendors, shareholders and communities are encouraged to enter this competition,” said Steve Cox, president and CEO of the Council of Better Business Bureaus. 

The Marketplace Excellence award is open to all for-profit businesses in North America whether or not they are accredited by BBB.  Each year, businesses of varied sizes, geographical location and industry, are nominated by customers, employees, industry groups and local BBBs.  Businesses may also nominate themselves.

In addition to the Marketplace Excellence Award, BBB is pleased to announce the addition of two new award categories - Excellence in Customer Care and Leader in Customer Care Awards.  These two awards, sponsored by the Society of Consumer Affairs Professionals International (SOCAP), will recognize a business and a corporate leader who are committed to excellence in customer care.

“SOCAP International is pleased to partner with the Better Business Bureau, a leader in marketplace trust, in launching the new Excellence in Customer Care and Leader in Customer Care Awards.  These awards make a powerful statement about the commitment companies have to maintaining strong relationships with their customers and the emphasis they place on exceptional customer care,” said Matthew D’Uva, president of SOCAP International.

The award rules, judging criteria, entry form, suggestions for completing an entry packet and profiles of past winners are available online at the Torch Awards website at http://www.bbb.org/international-torch-awards or by contacting the Council of Better Business Bureaus at 703.247.9312.  There is a $100, non-refundable entry fee.  Nominations and entries for the 2011 Marketplace Excellence and Excellence in Customer Care Awards will be accepted through September 13, 2010. 

Honorees for the BBB International Torch Awards in the following categories, Advancing Marketplace Trust, Consumer Leadership and Leader in Customer Care, are selected via a closed nomination process and are not open to the public.

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About the Better Business Bureau
As the leader in advancing marketplace trust, Better Business Bureau is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Every year, more than 65 million consumers rely on BBB Reliability Reports® and BBB Wise Giving Reports® to help them find trustworthy businesses and charities across North America. Visit www.bbb.org/us  for more information.

About SOCAP International
Founded in 1973, SOCAP International represents a thriving global profession of best-in-class customer care experts across all industries.  SOCAP is a member-driven organization committed to promoting customer care and customer engagement as a competitive advantage in business.  The Association’s members include vice presidents, directors, managers and supervisors of customer care and consumer affairs from top Fortune/Forbes 1000 companies as well as hundreds of business partner organizations. SOCAP provides the educational tools and professional resources to help its members to drive business transformation within their companies.  Additionally, SOCAP’s exclusive network gives members access to thousands of customer care experts across the globe.  Visit www.socap.org for more information on SOCAP International.

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