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BBB Hosts First “Secure Your ID Day” Across the U.S. and Canada: Sixty BBBs coordinating to offer free document shredding and take-home advice to prevent identity theft


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April 29, 2008 -Arlington, VA- Better Business Bureaus across the U.S. and Canada are coordinating a community service event to fight ID theft on Saturday, May 3, 2008, and provide consumers and small businesses the tools and advice they need to protect themselves every day.  BBB is partnering nationally with Equifax.  Secure shredding services on the day of the event will be provided by members of the National Association of Information Destruction (NAID), the industry’s trade organization.

“This is the first time BBB has orchestrated an event on this scale to fight ID theft in the U.S. and Canada,” said Steve Cole, President and CEO of the Council of Better Business Bureaus. “The first rule in identity protection is to responsibly destroy documents you don’t really need that contain personal identifiers.  But it doesn’t end there.  Identity protection needs to become an everyday habit.”  That’s why BBBs will also distribute take-away advice and resources everyone should incorporate into their daily habits to keep their ID secure, online and off.

Last year alone, 8.1 million Americans became victims of ID theft resulting in the loss of $45 billion, according to a 2008 report from Javelin Strategy and Research. The report notes that, contrary to popular belief, ID theft is largely a surprisingly low-tech crime, with over one half (56 percent) of traceable cases occurring when the thief has direct contact with the victim’s personal information, such as through a stolen or lost wallet or by rifling through personal records, a mailbox, or trash.  

To help keep ID theft prevention top-of-mind, BBB will host two events of this kind during 2008:  Saturday May 3rd and again in the fall on Saturday, September 20th.  For more information on this event and to find the BBB Secure Your ID Day event nearest you, visit www.bbb.org/us/secureID.

About BBB (www.bbb.org/us)
BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 126 BBBs serve communities across the U.S. and Canada, evaluating and monitoring nearly 4 million local and national businesses and charities. Please visit www.bbb.org/us for more information about BBB.

About Equifax (www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.
Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability.  Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more.  We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 14 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

About NAID (www.naidonline.org)
The National Association for Information Destruction (NAID) is the nonprofit trade organization of the secure destruction industry.  With over 1,200 member locations, NAID members provide secure destruction services to business and government across North America.

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