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BBB and Partners Shred Largest Volume of Documents in a Single Day in North American Identity Protection Effort: BBB “Secure Your ID” Day helps consumers protect themselves against identity theft


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Arlington, VA – May 29, 2008 – Consumers and small business owners coast-to-coast filled boxes and bags with 500,000 pounds (250 tons) of sensitive documents and brought them to Better Business Bureau’s Secure Your ID Day events that took place in 54 communities across North America in early May. A key goal of this initiative was to raise consumer and small business awareness for - and help protect against - identity theft and fraud. Participants were able to watch their sensitive documents being shredded on the spot. 

“ID theft is a serious problem claiming eight million victims last year, alone,” said Steve Cole, president and CEO for the Council of Better Business Bureaus.  “BBB nationally partnered with identity theft protection champion, Equifax, and the National Association of Information Destruction (NAID) to enable people across North America to close a loophole against ID thieves.” 

Destroying sensitive documents responsibly is one key step consumers can take to protect themselves against identity theft and fraud. “Statistically, this the largest single day event of its kind ever held,” said Bob Johnson, Executive Director for NAID. BBB Secure Your ID Day will be an ongoing, North American event, with the next event planned for September 20, 2008.

BBB and its national partners, Equifax and NAID, are committed to providing identity protection solutions and products to patrons to help them safeguard their identities – online and offline. For more information on BBB Secure Your ID Day and identity theft prevention measures for both consumers and businesses, go to www.bbb.org/us/secureid.

About BBB (www.bbb.org/us)
BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 126 BBBs serve communities across the U.S. and Canada, evaluating and monitoring nearly 4 million local and national businesses and charities. Please visit www.bbb.org/us for more information about BBB.

About Equifax (www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability.  Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more.  We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 14 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

About NAID (www.naidonline.org)
The National Association for Information Destruction (NAID) is the nonprofit trade organization of the secure destruction industry.  With over 1,200 member locations, NAID members provide secure destruction services to business and government across North America.

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