If you're buying an advertised product that is not brand new, you need to understand the differences between the terms "used," "refurbished," reconditioned," or "as is."
The Better Business Bureau has a long-established Code of Advertising for retailers to follow to avoid misleading consumers, whether they're buying a new product, a used computer, irregular towels, or a rebuilt car engine.
According to the BBB Code, any product that previously was used should be clearly and conspicuously described as such, or in similar terms - for example, "secondhand," "preowned," or "repossessed."
In addition, "rebuilt" should only be used to describe a product that has been completely disassembled, reconstructed, repaired and refinished, including the replacement of parts. The term "reconditioned" should be used only to describe products that have received such repairs, adjustments or finishing as were necessary to put the product in satisfactory condition without rebuilding.
Just as "rebuilt" and reconditioned" often are used to describe auto parts, "as is" is typically used to describe the condition of an entire automobile. "As is" means the buyer receives the product in the condition in which it is displayed at the place of sale. If that product is a car, the seller will not be legally responsible for any repairs needed after you drive it off the lot.
The BBB Code states that merchandise that is placed on sale because it is defective or rejected by the manufacturer for falling below standards should be advertised by such terms as "second," "irregular," or "imperfect." Some linens or clothing are sold this way. Items marked "discontinued" or "discontinued model" should pertain only to new merchandise that a manufacturer has stopped producing, or that the retail advertiser will discontinue offering after clearance of existing inventories.
Understanding these terms may help consumers ensure that a "great bargain" is really a good deal. Contact your BBB with concerns about misleading advertisements.