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05/07/2012
Products advertised to children are now lower in calories, sugars, sodium and fats; that was the some of the progress under self-regulation reported at CDC’s Weight of the Nation conference today by Elaine Kolish, Director of the Children’s Food and Beverage Advertising Initiative (CFBAI) and Vice President at the Council of Better Business Bureaus.
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12/13/2011
Five years ago, leading food and beverage companies made a major commitment to be a part of the solution to childhood obesity by agreeing to limit what foods they advertise to children under the age of 12.
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10/11/2011
The food and beverage industry has done a good job self-regulating advertising aimed at children, and “voluntary government restrictions” is unnecessary, according to Elaine D. Kolish, VP of the Council of Better Business Bureaus and Director of the Children’s Food and Beverage Advertising Initiative.
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07/14/2011
The Children’s Food and Beverage Advertising Initiative (CFBAI)announced a groundbreaking agreement that will change the landscape of what is advertised to kids by the nation’s largest food and beverage companies.
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12/15/2010
Report finds steady progress in promoting healthier products to kids being made
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09/23/2010
Children’s Food and Beverage Advertising Initiative continues to expand industry participation and promote harmonization of pledges
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12/15/2009
Because of industry self-regulation, healthier options are increasingly advertised to kids
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12/14/2009
Industry Self-Regulation is Working, Says Children’s Food and Beverage Advertising Initiative Director Elaine D. Kolish.
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10/26/2009
Children’s Food and Beverage Advertising Initiative report shows marked progress in 2008 through self-regulation.
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10/01/2009
The Council of Better Business Bureaus today announced that Post Foods, LLC has become a participant in the Children’s Food and Beverage Advertising Initiative.
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01/14/2009
The Council of Better Business Bureaus today announced that the commitments of all 15 of the Children’s Food and Beverage Advertising Initiative participants are now in effect. On January 1, the advertising commitments in the pledges of General Mills, Inc., Kellogg Company, Nestlé USA and The Dannon Company went fully into effect, joining the pledges of the 11 other Initiative members already in effect.
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12/01/2008
The Council of Better Business Bureaus today announced its approval of Nestlé USA’s advertising pledge as a participant in the Children’s Food and Beverage Advertising Initiative. Nestlé has pledged that, effective January 1, 2009, 100 percent of its advertising directed primarily to children under 12 will be for products that meet nutritional guidelines.
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10/22/2008
The Council of Better Business Bureaus today announced the approval of Campbell Soup Company’s amended pledge as a participant in the Children’s Food and Beverage Advertising Initiative. As a result of Campbell’s dedication to providing healthier food options, the company has successfully reformulated 11 of its children’s soups to contain substantially less sodium. The amended advertising pledge made to BBB’s Children’s Food and Beverage Advertising Initiative reflects the progress made in the reformulation of products and includes a more rigorous requirement for sodium content in soups marketed to kids under 12.
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09/23/2008
The Council of Better Business Bureaus today announced that The Dannon Company has become the 15th company to join the Children’s Food and Beverage Advertising Initiative. BBB also announced approval of The Dannon Company’s pledge. This pledge includes the commitment that 100 percent of advertising directed primarily to children under 12 in television, radio, print and Internet venues will be for products that meet nutritional guidelines that BBB has reviewed and approved.
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07/29/2008
The Council of Better Business Bureaus today released its first report on the progress that participants in BBB’s groundbreaking self-regulation program—the Children’s Fo¬od & Beverage Advertising Initiative— have made in changing the children’s food and beverage advertising landscape. BBB has assessed the participants’ compliance with their pledges regarding child-directed advertising of their food and beverage products and concluded that the participants met their pledge obligations and that the few minor compliance issues that occurred have been remedied. BBB also announced today that Nestlé USA, maker of Juicy Juice® and Nestlé® Nesquik®, has joined the Initiative.
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