We all know that advertising pays for a lot of the great, free content we see online, but how do advertisers know what kind of ads will appeal to you? They use "online behavioral advertising," also known as "interest-based advertising," a technique that uses your visits to websites to display online ads that are most likely to interest you. It's a great way for advertisers to personalize their messages to you, but you have a lot more control than you may know, thanks to the BBB Online Interest-Based Advertising Accountability Program.
Get to Know the AdChoices Icon
Visit the AboutAds Consumer Choice Page for more information.
File a Complaint
If you believe a business is delivering ads to you based on your online browsing activity without giving you notice and choice through the icon or the AdChoices message, let us know. The more information you can give us, the better able we will be to act on your report. If you can capture screen shots related to your report, you can send them to firstname.lastname@example.org.
Fill out our easy-to-use online report form.
Learn More about the Participants
Hundreds of websites and other businesses support this initiative - over 90 percent of the companies that deliver ads to you. These are companies that have committed to respect your privacy and choice about participation in online interest-based advertising. Look for the AdChoices icon and make your choice.
Check out the AdChoices participants.