Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are you...?

If yes, click here to login.

Are you...?

BBB Accredited Business since

Piedmont Honda

Additional Locations

Phone: (864) 224-6632 Fax: (864) 231-6133 View Additional Phone Numbers 4011 Clemson Boulevard, Anderson, SC 29621

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Piedmont Honda meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Piedmont Honda include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 5 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

5 complaints closed with BBB in last 3 years | 4 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 2
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 3
Total Closed Complaints 5

Customer Reviews Summary Read customer reviews

1 Customer Review on Piedmont Honda
Customer Experience Total Customer Reviews
Positive Experience 1
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 1

Additional Information

BBB file opened: November 21, 1988 Business started: 08/01/1988 Business incorporated 04/29/1988 in SC
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

10311 Wilson Boulevard - Building C, Blythewood SC 29016
Fax Number: 803-896-5000

Type of Entity


Business Management
Mr. Greg Smith, President Mr. Jim Harper, Service Manager Mr. Rich Kirby, General Sales Manager Mr. Jeff Searcy, General Manager Mr. Scott White, Parts Manager
Contact Information
Customer Contact: Mr. Jeff Searcy, General Manager
Principal: Mr. Greg Smith, President
Related Businesses
Piedmont Chrysler-Jeep-Dodge Piedmont Honda
Business Category

Auto Dealers - New Cars

Alternate Business Names
Piedmont Automotive of Anderson, Inc.

Additional Locations

  • 3510 Clemson Boulevard

    Anderson, SC 29623 (864) 328-1188

  • 4011 Clemson Boulevard

    Anderson, SC 29621 (864) 224-6632

  • P O Box 5017

    Anderson, SC 29623


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

4/19/2016 Problems with Product/Service | Complaint Details Unavailable
2/19/2016 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: 2016 Civic purchased did not have navigation system as told it would. Had to upgrade phone, purchase app and purchase wiring kit.. Tried to install to get navigation but car not equipped to accept connections. Sales and service personnel took ten days trying to make system work without success.. Several people tried to get me to accept an inferior system that is no good and is free on smartphones. The main electronics tech finally called Honda Tech Service and was told the described system only worked on the 2014 and 2015 automobiles..

Desired Settlement: Trade to similar Honda Civic with Honda Navigation installed at factory.. Any expense by this trade should be absorbed by the dealer due to lack of knowledge of product and frustration caused to myself and my wife.

Business Response:

Piedmont Honda reply:

In this situation, the customer was fully aware the 2016 Civic he purchased did not include factory navigation. Although the customer initially expressed interest in factory navigation, he decided to go with the model without factory navigation due to the additional cost involved. The dealership offered an alternative form of navigation through the use of a smart phone using the factory screen and audio controls.

It was understood by all parties the navigation would pair with a smart phone device and display on the factory screen and voice commands would be sounded via the factory speakers. The smart phone navigation is fully functional. However, the customer is not satisfied with the navigation because it is powered through Google maps instead of Honda link navigation which is no longer available. The Honda link feature was discontinued for the 2016 civic model.

The smart phone navigation software displays on the car screen and functions like factory navigation. However, the navigation operates through Apple car play. The customer wants it to function using Honda link navigation, which is no longer available.

Although the customer did in fact purchase an app and wiring kit for navigation, the customer was reimbursed by the dealership for any expenses pertaining to navigation activation to eliminate his out-of-pocket expenses. In summary, the smart phone navigation feature is fully operational. Unfortunately, trading to a similar Honda Civic with factory navigation and keeping the customer’s payment the same is not an option due to the extra cost involved, which the customer elected not to pay when purchasing the new Civic. 

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and have determined that this does not resolve my complaint. 


***** *****
The sales person never told me that the navigation was offered as a standalone system..  When the navigation system was described it was described as the new way that  the Honda navigation system worked.  I was never told that the Honda Navigation system was available as a stand alone system..  I expressed to the sales person my requirement for the "Honda" system because of my outstanding experience with the system in my 2012 Civic that I was trading in on the 2016 Civic.  The dealership found during the ten days of trying to make the Honda system work with the wiring kit that was needed to make the Honda Navigation work.  As previous stated, the dealership did not know anything or did they relate to me that the Honda app would not work as described until February the 8th when **** the technician called the Honda tech support and learned the Honda app would not work.  The other navigation systems are inferior to the Honda system and some systems are even free on smartphones.  I was never offered a new civic with built in factory system so how could I reject paying for such a car.  It is true the dealership has reimbursed me for the $150 Wiring Kit and the $60 Honda app.  These are the required items to make the Honda factory navigation work as described by the people at Piedmont Honda.   The response from Piedmont Honda is not factual in numerous respects and therefore I do not accept their response.


***** *****

11/9/2015 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: When we purchased our 2013 Nissan Sentra from Piedmont Honda, they waited until after all the paper work was done and money paid to inform us that there was only one intelligent key with the vehicle. A car dealerships main business is selling cars and they should be doing their due diligence to ensure that all cars have 2 keys and identifying tags before they are sold. It is not unreasonable for a customer to expect that a vehicle they are purchasing have 2 keys. It is something that a customer should never even have to ask about. The way that is was done was very deceptive and upsetting. They should have told us a key was missing way before the deal was finalized. After the sale, they told us they didn't know how much another key cost, but that they would check on it and let us know the next day. The next day they told us that a key would be an additional $***. Of course they recommended that we purchase a second key. We purchased this car for our college age daughter and the ordeal left a bad taste in her mouth also. We have told many friends about what happened and they agree that the dealer should have furnished another key. It is important to note that the automobile that we purchased has an electric start button and not a key ignition switch. After having the vehicle just 2 months, the battery went dead in the one key fob that we had and she had no way to start the car. Not only was this inconvenient, but also a safety and security issue because the car was parked a good distance away from our daughter's home. She could have been stranded if we hadn't been close by to help her.

Desired Settlement: Provide a second intelligent key at no charge.

Business Response:

November 5, 2015

To Whom It May Concern,

As concerning the complaint, reference number *******1, we have discussed with the parties involved and rectified any and all misunderstandings.  The party involved said they would be contacting you and withdrawing the complaint and/or stating they were happy with the resolution.

If there is any questions, please contact me directly…


**** *****

General Sales Manager

*************** ********

************ *** ***

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.  Piedmont Honda contacted us directly and offered to supply a new key at no charge.  This is what we had requested.  Our faith is restored in Piedmont Honda and we will do business with them in the future.


****** *****

8/6/2015 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: When I called initially the girl at the desk told me that no customers were there in the service department, when I arrived I was told minimum 1 hour wait and I explained that's not what I was told by their employee. After the hour the drive my car and parked it and I waited and checked on it shortly after bc it had not been pulled up. Then she told me it would be $219 and they had that information and not told me. Then I asked why it was not covered under my warranty and she said she didn't know I had an extended warranty and that I should've bought the car there. I asked for their shuttle to take me home and I would return to get the car in the morning and she agreed at first and then came back saying my car was already on the rack and that it would only be another 10-15 minutes which turned into 35 minutes. When I finally got the car she had more attitude and my key was in the door piercing the number that should be hanging from the rear view mirror.

Desired Settlement: Compensation for the less than desirable service and the clearly vindictive move they pulled with the key piercing the service number in the door and my key prominent for anyone to drive off with.

Business Response: Thank you in advance for notifying us via the BBB on your recent visit, as unfortunate as it is to hear about, it is the only way we can become a better customer service dealership through our employees in the future.  After speaking with *** ******, it is our stance that there was indeed a communication break down between *** ****** and one of our Service Advisor, with this said *** ****** is entirely correct, we need to address/evaluate and train our advisor(s) on better attention to detail and promise times when communicated to customers.  We will address this issue internally ASAP, we look forward to continuing a strong relationship with *** ****** in the future, I can assure you as our years of outstanding customer service to our customers indicate, we value our customers like no other.

Thank you *** ****** and the BBB for bringing this to our attention, it is greatly appreciated.
**** ******
**** ******
**** ********

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID ********* and have determined that this does not resolve my complaint.

During my conversation with Piedmont Honda I could tell by his tone and mannerisms that he did not actually care nor would anything be done about it.


****** ******

10/3/2013 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: On January 14, 2013, I purchased a "***** Certified" 2008 ***** Accord with 45000 miles from ** ****** ****** at Piedmont *****. ** ****** sold me this car as a local one owner trade in. One owner trade in was also written in large white letters on the front windshield.So in July 2013, being given another car by my family, I began trying to sell this car. I went to a ****** and was shown a car report on the car which showed I was actually the third owner of the car and the car had been in an accident. I then called and complained to** ******* boss, ****. He told me they couldn't help me and I should have asked for a carfax.My husband then called ** ****** and set a date to take the car up for them to make an offer. They offered us $10000. We paid $15000 for the car, had the car for less than eight months, and had driven the car only eight thousand miles. We then discussed ** ******* dishonesty and he denied remembering he had sold it to me as a one owner or that it had been in a an accident. We showed him the car report and he replied that they give everyone who buys a used car a ******. I asked him why he didn't give me one. He said they do now give one to everyone.On the Piedmont ***** website you will find the criteria for a "Certified *****." One of the criteria listed is a provided ****** for every buyer and I wasnt given one. I was misled and taken advantage of and its just not right. I would like a complete refund on this car.

Desired Settlement: I would like a full refund for the car due to the short period of time I've had the car, the low number of miles I've driven the car, and especially for the dishonesty of the salesman who sold me this car.

Business Response: Thank you BBB for bringing this to our attention, as our impeccable A+ rating with the BBB will indicate we take every concerned customers situation seriously.  Unfortunately after reviewing the video feed of the contractual obligations, customer signed documents, customer disclosure statements and interviewing all parties related to this purchase, I find no malice intent or manipulation to intice the sale of this ***** Certified ***** to *** *****.  It is noted that *** ***** was certainly disappointed in the previous vehicle *** purchased from another dealer, but as for her decision to purchase this vehicle from us it seemed to be as pleasurable as the 1,000's we sell every year.  It has always been our companies policy NOT to use uninformed or unfounded cliche on our vehicles to insult our neighbors and future customers.  It is fact *** ****** ****** has a 18 year consecutive sales history with Piedmont *****, not to mention a referral and active customer base that has achieved him Salesperson of the year consecutive years and one of the highest ***** customers satisfaction ratings of anyone, added to this **** ***** and his 20 years of continued service overseeing the sales operation, this longevity and success can only be founded on full disclosure, 100% customer satisfaction before and after the sale.  It is unfortunate that before *** ***** no longer needed the vehicle that met or exceeded her expectations especially after looking to another dealer to purchase the vehicle from her, *** apparently became upset at the value *** was being offered.  Instead of *** ***** raising allegation toward ****** ****** that are hurtful, unfounded and unwarranted, when all *** needed to do is come in and work with us on purchasing the vehicle back, WE WANT her vehicle and would still be more than happy to sit down and try and achieve an agreed upon number that both of us could be happy with, throwing allegations are not needed.  We fully disclosure "in writing" every aspect of every transaction, the customer simple selects a vehicle, takes all the time they need to make a sound decision that will best benefit them and their families, explore at their finger tips as much or little of information they desire, after the customer has decided to go forward with the purchase, they simply continue on with the fact finding process, knowing that they purchased a vehicle from a dealer that for over 30 years has demonstrated customer satisfaction starts after the sale, not before.  In closing it is our hopes that *** ***** will reach out to us on the out right purchase of her vehicle, vehicles like her are very desirable and because of the condition and history of hers we would be excited to have it back in our inventory.

**** *****, General Sales Manager
****** ******* Salesperson
**** ******, Vice President

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this does not resolve my complaint. 

In response the Piedmont *****’s to the BBB. The business has a few items wrong.

  1. I was not unhappy with the price I got from ****** in ********** **. I didn’t want them to buy it back….. I wanted an idea of what the car was worth from them so we could price the car to sell ourselves.

  2. Piedmont ***** did not address “one owner” issue that was told to me and written on the car in white on the windshield by ****** ******.

  3. RE: Piedmont ***** wanting to buy my car……My husband talked with ****** on the phone and we went Piedmont ***** on Saturday, August 31st. ****** knew we were coming. Before he would give us a price on our car, we called *** * to get what we owed on the car. Then ****** went and talked with someone and gave us a price of $10,000 for them to buy back our car. He also told us that Piedmont ***** has sold this car three (3) times already.

  4. ****** got a ****** and shared with us that we were the fourth (4) owners, but really the third (3) because the last owner lost its title, so Piedmont ***** had to get a purchase a title.

  5. When I talked to **** this summer, he told me that he contracted the writing on the windshield. He didn’t tell BBB this. Also, **** stated that the last owner of the car had done business with Piedmont ***** and was familiar with them.

  6. On our visit to Piedmont ***** on Saturday, August 31, 2013 we were given an offer of $10,000. They have already made money on this car three (3) times as ****** stated. ****** said that we would not be happy with this.

  7. ****** told me that it was a one owner- local ********. I wrote this down on my paper. Also, it was written on the windshield in white ---- this was not addressed.

  8. “It has always been our company’s policy NOT to use uninformed or unfounded cliché on our vehicles to insult our neighbors and future customers.”… this was written in their response…. It was written on the car “one owner- local” and it was told to me by ****** and I wrote it down on my paper. When we discussed this with ****** on August 31, 2013, he told us that he (******) was informed of one owner. He blamed someone miss informing him, and stated that I was accusing of him lying. Maybe the allegations of ****** being misinformed are true, but that was passed on to me. I believed ******. All I can share is what I heard with my own ears and what I saw with my own eyes on the windshield of my car. One owner- local was written on the car and I wrote it on my paper that had all my notes on.

  9. I want Piedmont ***** to admit about the one owner- local and that they did not give us a ****** when I purchased the car. 

In summary, I was NOT given a ****** as it states on their website that ALL certified ***** WILL BE PROVIDED a ******. The company denied me the opportunity of the ******. Also, that the car was advertised as a one owner-local. I did not find out till later that I was the third owner and it had been in a wreck.


***** *****

Business Response: Piedmont Honda stands by its original statement, as well as welcome an opportunity to sit down and discuss the purchase of her Honda.  As for engaging in a "he said, she said" banter we we will not do, this is exactly why every single transaction are presented in writing with full disclosure that are agreed upon by all parties via proper signatures from both buyer and seller.  As stated before, we do not knowingly misrepresent vehicles,  are we perfect no, but what is being referenced here is public information, accessible to anyone via the Internet, with that said, we also do not discriminate on how many owners have sat in the drivers seat of a vehicle, the vehicle value is solely based on the condition and marketability of that vehicle, it is not based on the owner(s).  In closing, it is our hopes to assist *** ***** in agreeing to a value acceptable to her, we have a 70% (plus) repeat and referral customer base, which is more the reason we do not want to lose her business in the future.


Consumer Response:
I want to resolve this complaint. I have been told twice to come back to the dealership and discuss them buying my car back.  

My chief complaint is that I feel the car was misrepresented to me regarding being a one owner/local which was told to me and was written on the windshield.  In reality I was the fourth owner.  

I didn't get a ********* that is my mistake.  

I have already come to Piedmont Honda on August 31, 2013 and discussed Piedmont Honda purchasing my car.  I was given an offer of $10,000.  We also called my lender and I owed about $12,300ish.  

My car has 52,302 mileage on it. It is still in excellent condition.

I look forward hearing an offer to purchase my car.

**** *****

Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

1 Customer Review on Piedmont Honda
Neutral Experience (0 reviews)
Negative Experience (0 reviews)
Fusion Chart
Fusion Chart