BBB Charity Alert: Participating in a 5K to help raise money? Check the Fine Print before Lacing Up

May 28, 2014

Buffalo, NY — Warm weather is finally here and thousands of runners and walkers all over Upstate New York are lacing up their sneakers every weekend to participate in charity 5Ks and other events. Better Business Bureau serving Upstate New York is reminding those who participate in organized runs or walks to make sure fundraising activities measure up to their expectations, and to do their homework if the race claims entry fees are supporting a charitable cause.

 “It takes physical, financial and often emotional preparation to run a race. Many do so in memory of loved ones or because the cause is dear to them but if supporting the cause is your motivation, it’s important to dig deeper,” said Warren Clark, President of BBB serving Upstate New York. “Since BBB receives hundreds of complaints each year about community runs and walks, knowing how entry fees or donations are used can be an important participation factor.”

Complaints filed with BBB about 5K walk/run or other running events include entry fees not being refunded after events were canceled, learning donations were being used for unrelated causes or an extremely low contribution rate, people sending in race applications and fees only to find they were not on the race list, and organizers changing the location of the event without informing participants in advance. 

Many races and walks have entry fees, ranging from $5 to close to $100. Most of the time, a portion of that fee goes to cover security, medical personnel, t-shirts and other race related expenses, with the rest going to a designated charity. Some races support national charities, such as the Susan G. Komen Foundation, the American Cancer Society or the American Heart Association, while others support smaller, local charities such as animal shelters, schools and scholarship programs or environmental causes. Most races will list the charities it supports on its website.

Some events, such as the popular Color Run and Warrior Dash are organized by for-profit entities, which are disclosed on their websites. Some for-profit races, such as the Warrior Dash, also give participants the opportunity to donate to a charity, but that donation is not part of the entry fee.   

BBBs Charity Review program, launched locally in 2013, reminds philanthropic consumers to check out the charity before making a commitment. BBB Charity Reviews available at, are based on 20 Standards for Charity Accountability. BBB charity accountability standards evaluate governance and oversight, effectiveness, finances and fundraising, offering donors the confidence they need before they give. These standards also serve as great evaluation information for donors to know what to ask their charity of interest. BBB invites the public to make charity inquires at any time.  

BBB offers tips to guide you when participating in a walk, run or obstacle event for charity:

Start With Trust. Check for legitimacy and background information of charities and businesses with BBB, the IRS, and New York State.

Be suspicious of vague appeals. How are exactly will the donations be used? What percentage of the money-raised will go to the specified charity if the event is owned or produced by a for-profit business? Additional information to assist donors can be found through BBB Charity Review.

Do your research. You may read heartwarming stories of people who have been helped by the workings of the cause you wish to support, but make sure to look into the charity first.   

Ask Questions. Does the charity spend at least 65% of its total expenses on program activities, and does it spend no more than 35% of related contributions on fundraising?

Pay by credit card. Paying with a credit card allows you to dispute the charges if a problem occurs. Resist the urge to pre-pay registration fees many months or even a year in advance, especially when the charity does not collect the fees.

Read contracts and agreements. Make sure you read the “fine print” regarding cancellation policies, insurance and refunds and if any part of your entry fee is tax deductible.

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