BBB Business Review

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This business is not BBB accredited.

Yellow Holding Ltd.

Fax: (877) 652-1605 View Additional Phone Numbers 250 Mill St, Rochester, NY 14614 ! There is an alert on Yellow Holding Ltd. !

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BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that lowered the rating for Yellow Holding Ltd. include:

  • Length of time business has been operating
  • 824 complaint(s) filed against business
  • Failure to respond to 20 complaint(s) filed against business
  • 521 complaint(s) filed against business that were not resolved
  • Advertising issues found by BBB

Customer Complaints Summary Read complaint details

824 complaints closed with BBB in last 3 years | 340 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 421
Billing/Collection Issues 191
Delivery Issues 3
Guarantee/Warranty Issues 0
Problems with Product/Service 209
Total Closed Complaints 824

Additional Complaint Information

Consumers have received a Yellow Page directory solicitation from this company via fax, which states "This is not a bill" in large type. However, in much smaller type at the bottom, the flyer reveals that the business is actually ordering a directory listing at a cost of $1,099 per year, for a minimum of two years. The notice also says that if the business wants to cancel, they must notify Yellow Holding Ltd in writing at least three months prior to the two-year expiration date; otherwise, the listing automatically renews. The solicitation does not provide a phone number for Yellow Holding Ltd.

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Yellow Holding Ltd.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: April 05, 2013
Business Management
Customer Service, Manager
Contact Information
Principal: Customer Service, Manager
Business Category


Alternate Business Names
Marketing Administration LTD
Industry Tips
Yellow Pages Solicitations

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.