Jim Butler Chevrolet Wins BBB TORCH Award

St. Louis BBB TORCH awards recognize companies and charities that are committed to exceptional standards for ethical business practices and service to their customers, employees, suppliers, and communities.
August 27, 2014

Brad Sowers at Jim Butler ChevroletSt. Louis, Mo., August 27, 2014Jim Butler Chevrolet of Fenton, Mo., is among 10 businesses and two charities who will receive TORCH Awards from  Better Business Bureau (BBB) Serving Eastern Missouri and Southern Illinois at noon Tuesday, Oct. 14, at the Chase Park Plaza in St. Louis. 

At Jim Butler Chevrolet, employees learn that their job is to “wow” the customer, said Brad Sowers, president. That starts with the smallest showroom visitors.

When a family comes in, the children get attention first. Each child gets a stuffed animal wearing a red Chevy T-shirt. They’re also allowed to play in cars and can visit a playroom. The salesperson must then introduce himself or herself to the woman or to both partners who come in.

“We know that most families have two people working, and that their lives are hectic,” Sowers said. The service department offers a shuttle to nearby stores, a customer’s home or lunch, including a pickup with their car is ready.

Businesses and charities who apply for the TORCH Awards are evaluated for their commitment to customer service through exceptional standards for ethical business practices. A committee of previous winners chooses the award winners.

This year’s TORCH Awards features Mark Whitacre, once a rising star at Archer Daniels Midland who became an internationally known whistleblower on the company’s price-fixing practices. Whitacre, whose story was the basis for the movie, The Informant, has found his way back into business and is in high demand as a motivational speaker.        

KMOV News Anchor Steve Savard will emcee the event.

The TORCH Awards luncheon is at noon Tuesday, Oct. 14, in the Khorassan Room at the Chase Park Plaza. Tickets for the luncheon are available at $60 a person, or $600 for a table of 10. Patron sponsorships, which include luncheon tickets, are available for $1,500.

To reserve a table or a seat at the event or for information on sponsorships, go to http://www.bbb.org/stlouis/events. For more information or for additional information on sponsorships, please call 314-645-0606 or send email to executive.assistant@stlouisbbb.org.

Contacts (News Media only): Michelle L. Corey, President and CEO, (314) 645-0606, mcorey@stlouisbbb.org; Chris Thetford, Vice President-Communications, (314) 584-6743 or (314) 681-4719 (cell), communications@stlouisbbb.org

About BBB

BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. All BBB services to consumers are free of charge. BBB provides objective advice, free BBB Business Reviews on more than 5.3 million businesses, 11,000 Charity Reviews, dispute resolution services, alerts and educational information on topics affecting marketplace trust.  Please visit www.bbb.org for more information.