Start Your Search With Trust

December 02, 2010
thief taking credit card The Better Business Bureau of Southern Colorado is dedicated to providing the public with accurate information about businesses. For both consumers and businesses, the BBB rates each company and disseminates general information about businesses so an informed purchasing decision can be made.

Katie Carrol, the director of media relations and communication for the BBB, talks with Beverly Weaver of Comcast Newsmakers to discuss the role of the BBB, the ways it has changed over the years, and how it helps both consumers and businesses.

The BBB maintains a database of more than 4 million reliability reports to provide consumers important data. It’s a great starting point. Businesses are rated on a scale of A+ through F based on information provided by the business, as well as a specific formula created by the BBB. The BBB is continually improving its rating system and methods of operation.

Companies that want to become accredited members of the BBB are thoroughly checked out and researched before being approved for accreditation. Because we are a membership based nonprofit, there is a membership fee. This represents a commitment to adhere to and meet a strict set of standards. If a business fails to comply with these standards, their accreditation may be revoked.

The BBB also alerts consumers about scams and fraud through our local and national website; our local television show, The BBB Eye; our weekly radio program, INSIGHTS and working with the local media.

For more information on the programs and services offered by your BBB, start with