From FOX4: Using an On-line Dating Service

February 28, 2013

“Consumers should proceed with caution and do their homework when searching for and using a dating service”, advises Jay Sheppard, Dispute Resolution Director at the Better Business Bureau in Southeast Texas.   “Their first step should be to check the BBB’s business review of the company.”  Business reviews, consumer tips and alerts are available at


Market research released a report in 2012 stating that dating services are a 2.1 billion industry, with online dating representing 53 percent of the market.  With an estimated 1,500 online dating sites, according to Market Research, the Better Business Bureau cautions consumers looking for love to be careful and thoroughly research sites before committing their heart and money.


The BBB offers the following tips to those considering a dating service:

  • Research in advance.  Check out the company with the BBB at  to review their history and reputation with customers.

·      Select a service that enforces high standards of behavior.  Request in writing what guidelines the company follows in screening its applicants. Does the service, for example, conduct a police background check and sex offender screening of each applicant?  Request documentation of their screenings.

·      Read the contract and fine print thoroughly.  Specifically look for free trial offers and deals that require you to cancel to avoid additional charges.  Be sure the contract lists out payment plans, length of contract and refund and cancellation policies in case you are dissatisfied with the company’s service.  For payment, use your credit card rather than your debit card.

·      Put safety first. Inquire about the company’s policy on disclosure of personal information. Avoid putting too much personal information on your profile, such as home address, work information telephone number, etc.   Ask approximately how many members are living in your immediate geographic area.

·      Inquire about pricing and refunds. Make certain you understand the company’s pricing policies before agreeing to the terms of service. Find out if refunds are made and, if they are, what conditions determine the refund amount.  

To avoid online dating scams, BBB suggests:

  • Familiarizing yourself with common online dating red flags. Be wary of profiles that lack photographs and information in the “About Me” section, as well as individuals who make the following claims: to have fallen instantly in love, to be from the U.S. but traveling or working overseas, or to be a member of the military.
  • Creating an e-mail account that is used only for online dating. Not only is it an easy way to keep dating emails separate from personal and professional emails, it also keeps your primary email address private.
  • Keeping much of your personal information confidential.
  • Speak on the phone before meeting for the first time, as it is easier to spot a fraud over the phone than online, and always meet in a public place.