Key Staff

Key Staff of BBB Serving the South Plains

Greg Linder, President & CEO

Greg Linder moved to Lubbock in September of 2011 to take the leadership role in the organization. Prior to coming to Lubbock, Greg worked as the Director of Marketing at BBB Serving North Central Texas in Wichita Falls.  

Elisa Haulk, Vice President | Operations

Elisa joined BBB in February of 2013. Elisa is the primary contact for BBB Accredited Businesses looking to update their company information. She is also in charge of most bookkeeping activities. 

Eileen Macias, Dispute Resolution

Eileen joined BBB in November of 2014 as our Dispute Resolution Specialist. Eileen is the primary point of contact for anything relating to complaints, mediation and arbitration.  

Kay Wright, Information and Operations Support

Kay has been at BBB since 2010. Kay responds to requests for information over the phone and in person. Kay also supports several areas of operations with regard to updating information in business files. 

Liz Linder, Operations Support

Liz recently joined BBB after retiring as a CPA at the University of North Texas. Liz is responsible for updating information on Accredited Businesses.

Tom Vrska, Accredited Business Enlistment

Tom joined BBB of the South Plains in 2013. Tom has a background in insurance sales. Tom works to deliver invitations to businesses that BBB would like to have apply for BBB Accreditation. 

Jorge Arredondo, Accredited Business Enlistment

Jorge came to BBB in July of 2014. Jorge has a background in advertising sales and banking. Jorge helps deliver invitations to businesses to apply for BBB accreditation.