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South Plains of West Texas

BBB Business Review

BBB Accredited Business since 10/01/1968


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Phone: (806) 762-8844Fax: (806) 765-8770View Additional Phone Numbers710 Avenue J, LubbockTX 79401-1808View Additional Web Addresses

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BBB Accreditation

A BBB Accredited Business since 10/01/1968

BBB has determined that THE LUBBOCK AVALANCHE-JOURNAL meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised THE LUBBOCK AVALANCHE-JOURNAL's rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 2 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints SummaryRead complaint details

BBB serving Atlanta, GA maintains a report on this company's headquarters location. Please visit for details or call (404) 766-0875.

2 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint TypeTotal Closed Complaints
Billing / Collection Issues2
Advertising / Sales Issues0
Problems with Product / Service0
Delivery Issues0
Guarantee / Warranty Issues0
Total Closed Complaints 2

Complaint Breakdown by Resolution

Complaint Resolution Log (2)BBB Closure Definitions
08/09/2013Billing / Collection Issues | Read Complaint Details

Additional Notes

Complaint: Per written complaint - "On 01-01-2013, I renewed my subscription for one year. Beginning in Jan. 2013, I called 3-5 times each month because I had received no paper or it was in the street gutter.
I called ***** ********* Mgr. on 04-29-13 and told him I wanted to cancel my paper effective 05-01-13 and wanted a refund. No response.
Later that day spoke with a customer rep & told her the same thing the next day Leon called and asked why - told him, like the others that I was tired of having to beg for my papers.
On 05-21-2013, I received a refund for $148.14 from Morris Publishing Co., P.O. Box 934, Augusta, GA 30903 - Since this was for 4 months this calculation appeared to be for 4 1/2 months, therefore, according to my calculations, I'm owed an additional $10.66 and I should not be charged for the additional time in May.
No one in the Lubbock AJ will return my calls to tell/explain how this refund was calculated. On May 22, 2013, I sent a letter to the Morris Publishing Group in Georgia and have received NO reply from them."

Business' Initial Response
After review of the customers complaint, we will be refunding (mailing a check) to the customer for the amount requested.
As her statement says, she did pay for a year (365 days) on 12/10/12. However this payment was for 12/14/12 to 12/14/13 instead of what she thought of 1/1/13 to 1/1/14. Her subscription was stopped on 5/1/13 as she requested and a refund issued for 5/1/13 through 12/14/13.
The issue is with the previous payment. In September 2012 we had a price increase. Her payment on 9/24/12 only paid for 2 1/2 months through 12/14/13 due to her paying the old three month amount.
It is our disire that she be refund the $10.66 that she is requesting.

Business' Final Response
In the original comment the date was enter wrong in the second to last sentence. It should be "Her payment on 9/24/12 only paid for 2 1/2 months through 12/14/12"

This was a payment from 10/01/12 to 12/14/12, although she believed it was through 1/01/13.

Complaint Resolution: Company addressed the complaint issues. The consumer failed to acknowledge acceptance to BBB.

10/17/2012Billing / Collection Issues

Industry Comparison| Chart

Newspapers, Publishers - Magazine, Publishers - Periodical, Advertising - Newspaper

Additional Information

BBB file opened: 08/01/1981Business started: 05/04/1900New Owner Date: 01/01/1972
Type of Entity


Incorporated: January 1972, GA

Contact Information
Principal: Steve Beasley (Publisher)Customer Contact: Susan Smith (Assistant to Steve Beasley) Jeff Brown (VP of Sales) Chad Elrod (Marketing Director) Terry Greenberg (Editor) Joe Gulick (Editorial Editor)
Business Category

Newspapers, Publishers - Magazine, Publishers - Periodical, Advertising - Newspaper

Alternate Business Names
Industry Tips
Vanity Pitches - Don.t Believe the Hype!

Map & Directions

Map & Directions


710 Avenue J

Lubbock, TX 79401-1808

To | From


2 Locations

  • 710 Avenue J 

    Lubbock, TX 79401-1808(806) 766-8610
    (806) 766-8621
    (806) 762-8855
    (806) 766-2188

  • PO Box 491 

    Lubbock, TX 79408-0491

Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in the South Plains of West Texas. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.



Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


Additional Phone Numbers

  • (806) 766-8612
  • (806) 766-8610
  • (806) 766-8621
  • (806) 762-8855
  • (806) 766-2188

BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips for Newspapers

Vanity Pitches - Don.t Believe the Hype!

What is BBB Advertising Review?

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BBB Business Reviews are provided solely to assist you in exercising your own best judgment. Information in this BBB Business Review is believed reliable but not guaranteed as to accuracy.

BBB Business Reviews generally cover a three-year reporting period. BBB Business Reviews are subject to change at any time.