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This Business is not BBB Accredited

Covington Who's Who

Phone: (954) 893-0114Fax: (954) 929-4494View Additional Phone Numbers1815 Griffin Rd, Suite 301, DaniaFL 33004! There is an alert for this business !

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BBB Accreditation

On 06/18/2014 this company's accreditation in BBB was revoked by BBB's Board of Directors due to failure to eliminate the underlying cause of complaints on file with the BBB.

Covington Who's Who has appealed the revocation which will be considered by the BBB's Board of Directors shortly.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that lowered Covington Who's Who's rating include:

  • Business has failed to resolve underlying cause(s) of a pattern of complaints.
  • BBB Accreditation was revoked because the business failed to honor its accreditation agreement with BBB.

Factors that raised Covington Who's Who's rating include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 129 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints SummaryRead complaint details

128 complaints closed with BBB in last 3 years | 30 closed in last 12 months
Complaint TypeTotal Closed Complaints
Advertising / Sales Issues38
Billing / Collection Issues23
Delivery Issues6
Guarantee / Warranty Issues2
Problems with Product / Service59
Total Closed Complaints 128

Additional Complaint Information

Our files contain a pattern of complaints from consumers that allege deceptive sales practices, stating they received either a marketing email or a phone call, then asked if they would be interested in being included in a Who's Who directory. Consumers allege they are offered incentives such as plane tickets that aren't received. In some instances consumers state that once they sign up they are unable to use the website and they have a difficult time reaching customer service. Consumers state that once they pay for the services, they are then informed they have a no refund policy, of which there was no mention of prior to making the payment.

Covington Who's Who responds to these complaints by apologizing as well as reaching out to the consumer so that they may reach an amicable resolution.

On November 7, 2013 BBB sent correspondence to Covington Who's Who requesting their voluntary cooperation in resolving complaints on file with BBB and providing steps it will implement to eliminate the pattern of customer complaints.

On December 27, 2013 Covington Who's Who responded to BBB's concerns stating the following "We strive to have member support our top priority. We already have in place an answering service for after hour's calls, which we return phone calls within 24 business hours. We have a LIVE chat feature so members can go directly
online (even without a User ID and password), they can either speak with someone or
open a ticket for help. We have email addresses listed on the website and welcome
package. We also have a member support team that handles all phone calls, and on our
voicemail messages we advise the members of multiple ways to reach us.
Our website is very easy for members to use and navigate through. and the LIVE chat feature pops up on all visitors. Member receives their log in credentials within 24 business hours, we send out a paid statement and a welcome letter as well. We
identified an issue with member's not receiving this welcome packet due to it going to
the junk or spam folder. We are now advising members to add us to the email address
book to allow the emails to go to the correct place. We record all of our calls for quality
and control purposes, and each call is monitored. The restrictions on the airfare are
mentioned twice in conversation and during the close. Each and every member received, they have a USER ID and PASSWORD and they go online and get the voucher.

BBB will continue to monitor the complaints on file for Covington Who's Who and update the review as needed.

Customer Reviews Summary Read customer reviews

1 Customer Reviews on Covington Who's Who
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 1
Total Customer Reviews 1

Additional Information

BBB file opened: 02/16/2006Business started: 08/01/2005

This company is in an industry that may require licensing, bonding or registration in order to lawfully do business. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Dania Beach, City of
100 W. Dania Beach Blvd.
Dania Beach, FL33004
(954) 924-6800

BBB records show a license number of 760000064 for this company, issued by Dania Beach, City of. Their web address is

Check License Status: City of Dania Beach 954-924-6800 ext.3672

Please note that governmental licensing information may not be current.

Contact Information
Principal: Mr. Steve Margol (President)Customer Contact: Ms. Ivette Almonte (Director of Customer Service)Ms. Mandy Lowe
Business Category

Vanity Publishers, Publishers - Magazine, Newspapers

Alternate Business Names
Biltmore Who's Who, Inc.
Industry Tips
Vanity Pitches - Don.t Believe the Hype!

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