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BBB Accredited Business since

Bronco Motors Hyundai West

Phone: (208) 376-8510 15715 Idaho Center Blvd., Nampa, ID 83687

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that Bronco Motors Hyundai West meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Bronco Motors Hyundai West include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 2 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Industry Ratings Comparison | Chart

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Bronco Motors Hyundai West
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: November 19, 1999 Business started: 09/01/1971 Business started locally: 09/01/1971
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Department of Motor Vehicles

Business Management
Mr. Grant L. Petersen Jr., President/CEO
Contact Information
Principal: Mr. Grant L. Petersen Jr., President/CEO
Business Category


Additional Locations

  • 15715 Idaho Center Blvd.

    Nampa, ID 83687 (208) 376-8510

This survey does not collect personally identifiable information

BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

4/17/2014 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: I went to Bronco Motors to inquire about a specific vehicle i needed for my business. The vehicle had to be red, have modern technology, leather, satellite radio and a backup camera. All of these items were without compromise as I run a technology firm and we do allot of driving with servers, and other technology items where the drives are long and comfort and safety is a must have. After reviewing these features with the sales team, i was directed at a floor room model Elantra GT. I originally intended to buy a KIA RIO, but i went with the more expensive Elantra as it met ALL the requirements i had and I could get it this week. To ensure all requirements were met on my most important factor (the cars technology), I was given a test drive of an Elantra sedan as I was told had the exact same technology package. Upon starting up the car and seeing the color display and the backup camera, i promptly drove 100 feet, got out and said that's all i needed to see. Once back in the showroom, i started the process to negotiate the price, got it to where i wanted to be. While pricing it, the salesman could not help but brag about all the features and telling me that the camera was under the logo plat of the car. After getting keys, I didn't nothing more then drive back to my office to turn over to the folks that would be using it for work. No backup camera and no color display. I called Bronco motors, they apologized and offered to install the backup camera. Last night i went in to get it scheduled, only to find out that the backup camera is aftermarket and breaks the technology link between the cars radio and requires the removal of an OEM mirror. I don't believe the staff intended to mislead me and I know some fallout/disciplinary measures may have already happened to the salesman. I am torn about that as he's a nice guy and sincerly apologized. I can not live with this mistake for the next three years, it's to important for how my company uses the vehicle and i don't want aftermarket.

Desired Settlement: I want the technology package that was demonstrated or a replacement vehicle or the entire transaction unwound. I am not not registering the vehicle and I have stopped driving it until a resolution is found. If the vehicle is replaced with everything that meets the requirements, i would accept the manual transmission as a suitable vehicle which is 1,000 less according to sticker. Otherwise, i would rather just start back from the beginning on this purchase, which may be a Kia or other.

Business Response:

This letter is in response to the complaint, ** *******, filed with the Better Business Bureau by *** ******* ******* on March 27, 2014.


*** ******* came to Bronco Motors to purchase a vehicle. Apparently, there was some confusion as to the accessories that vehicle was equipped with, and *** ******* purchased a
vehicle without a factory-in
stalled backup camera. Upon realizing that installing an after-market camera would not work for his needs, *** ******* filed his complaint that we misrepresented
the vehicle.


Since this claim was filed, we have worked with *** ******* to reach a resolution. As part of the resolution,*** ******* was allowed to return the vehicle in question. We have voided the
original sale, and we are working to secure an alternate vehi
cle which better meets*** ********* needs.


It is our understanding that were such allowed by the Better Business Bureau, *** ******* would have withdrawn this complaint. *** ******* has told us both verbally and in writing that
he wishes he could withdraw this complaint
. Furthermore, it appears that *** ******* is satisfied with the resolution we have agreed upon. Please accept this letter as resolution to this
complaint, and reflect it as such on our record.


Thank you in advance for your consideration.

Grant L. Petersen, Jr.

6/10/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: Went to drive a honda odyssey from them....when asked about the transmission she said the van went through there service department with no issues and that the timing belt had been replaced at 147,000 miles. I drove the van and the transmission seemed okay but i never saw their report. I did ask for one and they brought out a generic car fax which didnt include their serrvice report. We needed a vehicle and this one was in good shape so when they promissed to fix the windshield when purchased we drove it home that night...3 days later the transmission began to act strange so i called them and they told me to bring it in to their service department. Then i was charged 80.00 for them to tell me it needed a 3700.00 transmission...there is no way they didnt know that there was an issue and looking back at the sales persons behavior, she didnt care about the fact that i told her i needed a reliable vehicle...she just wanted to move the van and get a sale. I am not impressed with their dishonesty and unwillingness to make it right. I do know it was an as is sale but at what point do you stop screwing people who are honest and work hard for their money. We have 6 children and really needed this vehicle in running condition and are just plain disappointed in their business practices

Desired Settlement: I think they should make it right...or at least pay half plus the 80.00 dollars I payed for a diagnosis that they already had done just prior to me purchasing the vehicle

Business Response:

Thank you for bringing *** *********** concerns to our attention.  We were not aware of any issues with this customer or we would have addressed them sooner.   Customer satisfaction is our top priority at Bronco Motors and customers are always welcome to call me directly with any issues or concerns.

Now, that we are aware of the situation, we have been in contact with *** *********.  Subsequently, he has stated that the complaint about the alleged costs were not from us and that he made a mistake when filing the claim and apologized. 

However, to be clear, he did purchase a van from our dealership “AS IS” in February of this year and we are working diligently with *** ********* on various options from a proposed trade-in to assisting him with getting better pricing, etc. 

In closing let me say, we want all of our customers to be happy and we do want to hear if there are ever any concerns.  Bronco Motors has an impeccable reputation in the valley for taking care of their customers and we do not want to tarnish it in any way.  We have built that reputation by providing our customers with excellent service built on the foundation of integrity, honesty and trust, which has been the Hallmark of Bronco Motors since 1971.

Please let us know that this issue has been resolved or if you have any further questions.

Thank you.

Grant L. Petersen, Jr.