What Exactly is Marketing?

August 25, 2008

If you answered “sales,” you would be only partially right! Actually, sales is just one componenet of marketing. But let me explain further, using a little imagery*:

· If the circus is coming to town and you paint a sign saying, “Circus is coming to the Fairgrounds Sunday,” that’s Advertising.

· If you put the sign on the back of an elephant and walk him through town, that’s a Promotion.

· If the elephant convinces people in town to attend the circus, that’s Sales.

· If the elephant walks through the mayor’s flowerbed, that’s Publicity.

· If you can get the mayor to laugh about it, that’s Public Relations.

And if you planned the whole thing, that’s MARKETING!

Once you’re aware that marketing is an umbrella encompassing several elements for the purpose of getting someone to use your product or service, you’ll want to incorporate all of its elements into your marketing plan. And one of your “advertising” components can be the use of the BBB logo!

*author unknown