As most business owners know, social media is an important part of any marketing campaign. Sometimes though it can be difficult to manage multiple platforms, develop and analyze strategies, and find the most effective forms of communication, all while completing the other tasks your job requires. This is where a social media manager should come in.
A social media manager is someone who will oversee all aspects of your company’s social media presence. It’s a lot more than just running the Twitter and Facebook pages. The social media manager (sometimes called a social media strategist) designs a content strategy to fit the brand and the audience, manages the budget for different campaigns, defines what channels are best suited to the business, maximizes consumer engagement, and figures out how to convert fans or followers into customers. And that’s just skimming the surface.
Other aspects of a social media manager’s position may include:
- Monitoring, listening and responding to users on all social media channels
- Overseeing the design of your platforms
- Reaching out to other businesses for cross-promotion or collaborations
- Designing, creating, and monitoring special promotion campaigns
- Advocating for the company in any social media spaces
- Monitoring trends
- Createing and/or adhering to benchmarks for social media marketing campaigns
If your budget allows for it, hiring a social media manager can be invaluable for your business’ growth. It’s a rapidly developing field, with more and more people developing their skills. Many colleges are developing courses and certificate programs in social media management, so consider posting a job on the job boards at any colleges near you to attract young, savvy, well-educated candidates.
If your budget is stretched tight as it is, consider taking on a social media intern, as many companies have begun to do. They may not be able to fulfill all of the duties listed above, but they will be able to handle the day-to-day social media affairs. However, make sure the internship is in accordance with the Fair Labor Standards Act, which has strict criteria that must be satisfied for the internship to be unpaid or for-credit. Failure to do so can result in your business being fined a hefty amount.
A social media manager or a social media intern can be a huge asset, if you hire the right person. For more information on how to help your business succeed, check out our BBBlog.