BBB Benefit Spotlight: Coupon Program

May 01, 2014

Over the last decade, 60% of consumers have revealed that they actively search for coupons they can use on a daily basis.  Because coupons have proven themselves to be highly effective sales tools for nearly every conceivable size and type of business, savvy marketers are tapping into the trend and utilizing coupons now more than ever.  With the opportunities to expand your market area, entice customers that have been shopping at your competitor and attract new market shoppers, it’s no wonder businesses large and small are scrambling to generate a coupon program.

Does your business fall into this category?  Are you looking to attract new customers and excite your existing clients?  If so, your BBB offers Accredited Businesses the opportunity to market your company by posting coupons on the highly-trafficked BBB website.

Unlike many popular coupon and discount programs currently on the market, the BBB’s coupon program is a complimentary service connecting consumers with Accredited Businesses currently offering deals on their products and services.  By promoting your sales and discounts for free via our website, your company is encouraging higher levels of consumer confidence and endorsing your commitment to an ethical and trustworthy marketplace.  Your coupons are visible on your Business Review and are searchable through our online directory.

On the flip side, consumers can rest assured that when shopping Accredited Business’ coupons and discounts, they will not be subject to any bait-and-switch scams or other forms of fraud commonly associated with sales.  We have become a nation of coupon-clipping, bargain loving consumers – trust your BBB Accredited Businesses and shop their deals at!

Is your Accredited Business ready to grow your market share with our coupon program today?  Creating your own coupon is simple and easy:

  • To create your own coupon, go to the Business Login page
  • Click on “Create Your Own Coupon”
  • Follow the steps provided 

If you have any questions about this program, or any other BBB services, please call 858-496-2131 or email