Of the many tools at the average content marketer’s disposal, one of the most tried and true is guest blogging. Guest blogging creates connections with established bloggers, expands your audience, and, when earned correctly, boosts your authority in the eyes of search engine algorithms.
In theory, posting a guest blog seems easy—you just write something and then get a friendly blogger to post it. But there’s a lot more to it. Guest blogging practices of the past (like many outdated Internet marketing practices) required little effort to see results. Now, guest blogging is part of an overall strategy to earn authority and backlinks.
It seems easy, but it’s not. It takes a lot of work—but when done correctly, it’s work that pays off. See some tips for guest blogging below.
1. Do your research.
Before you even write your guest post, do research to find the right place to send your guest blog. There are a ton of resources designed to connect you to bloggers and outreach networks, but a simple Google search can be just as effective. But how should you perform this Google search?
Combine the general category of your intended blog post (e.g., food, health, fashion, business, etc.) with words like “guest post,” “submit a post,” and “write for us.” You are combining two ideas: the category your content will fall under and words that indicate you want to submit a guest post. If I have the perfect gourmet pizza recipe to share, I might search for “food guest blogging,” “submit a food guest post,” etc. You can try to be more specific with words like “organic,” “gourmet,” “Italian,” etc. Just keep searching until you find something you like.
During your research, keep track of all the blogs you stumble upon, particularly the blogs that seem spammy, not trustful, or outside your market of interest. That way you can remember not to go there again.
2. Be careful about your outreach.
Once you find a blog (or blogs) to write guest blogs for, reach out to that blog administrator. Remember that outreach comprises so much more than a quick email. There are a lot of things you can do wrong in your outreach, from subject line to body. Be polite. Don’t offer silly compliments. Don’t overcomplicate your message. If you don’t have a topic in mind, which is fine, let the blogger know that you’re open to writing on whatever topic they might have in mind. Make it known that you read their blog by referring to a specific post. This is also your chance to figure out what they’re all about.
Above all, proofread. If your email is sloppy and riddled with grammatical and syntactical errors, you can’t really expect the blogger to take you seriously or trust that you’re a good writer. If you’re not confident about your writing or your email’s message, have someone on your team read it over for you.
This all goes toward how you present yourself and your writing, which is important in all business pursuits, not just guest blogging. If you don’t know what you’re doing, you’re not only wasting the blogger’s time but your own as well.
3. Be patient.
Some bloggers may respond immediately to your pitch. More often than not, you’ll be waiting a while. Realize that everyone is as busy as you are. Don’t send another email a day later asking for a response. Be patient. Spend your time writing more posts or researching more blogs.
Guest blogging is an excellent tool. Good luck!
Article courtesy of Best Rank, Inc.