Don't Let a Flower Scam Wilt Your Valentines Day

February 10, 2014

It seems like we just rang in the New Year and now Valentine’s Day is just around the corner. But the day that’s filled with hearts and romance has an ugly side- wilted flowers, hidden fees, and disappearing bouquets that never show up.

Retail florists were ranked number 7 among industry complaints in San Diego for 2013. Expecting to get 20+ daily complaints in the days that follow February 14th, your BBB’s Senior Dispute and Information Analyst, Lee Dryer stated that complaints for these companies tend to spike in the days after Valentine’s Day and Mother’s Day. But don’t let those numbers keep you away from sending flowers to your loved one. Your BBB is here with tips on ordering flowers online:

1. Check out the business. To find out a company’s complaint history, check out their grade, and to see if they’re an Accredited Business, log on to and look up their Business Review.

2. Know what you’re sending. Many times the arrangements in the online photos aren’t exactly what your recipient will be receiving. The photos are posed so you can see all the stems, in full bloom, making the bouquets look fuller.

3. Know who you’re sending from. Sometimes national flower companies will create aliases in their advertisements to make it seem like they are your neighborhood florist. Look around the website or give them a call to find out where they are really located.

4. Look for hidden costs. Some florists may add on shipping, handling and other costs associated with delivery. Review your order and verify the total before confirming.

5. Read the promotional fine print. Most promotions have terms and rules. Make sure you check to verify you’re getting the savings you signed up for.

6. Be in the know. When using a third party to deliver flowers, it’s hard to tell when, and if, they received them. Sign up for confirmation emails so you have a trail and proof the order was placed and get alerted when the order has been delivered. If available, ask for proof of delivery to make sure they made it to correct destination and recipient.

If you have a question or issue with the order, call the company directly. If your problem isn’t solved, give us a call so we can help you get to a resolution. Looking for a florist you can trust? Check out these BBB Accredited Retail Florists in the San Diego area:


Farm Fresh Flowers

Hey Flower Man Inc.

La Jolla Village Florist

Steiger & Newman Creative Floral Design

Sunfresh Flowers