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Better Business Bureau ®
Start With Trust®
San Diego, Orange and Imperial Counties
Sheryl Reichert, President/CEO
“The BBB is one of the finest examples of business self-regulation for the benefit of the consumer and marketplace. I enjoy working for this worthy cause.”


Sheryl joined the BBB in July 2004. Before joining the San Diego BBB, she was in charge of advertising sales at the two largest cable TV systems in San Diego County, serving as vice president and general manager of CableRep San Diego, now called Cox Media, from January 1997 to August 2001. From June 2002 to June 2004, she served as general manager of advertising sales at Time Warner Cable San Diego. In 2004 Sheryl was named as one of San Diego Magazine’s Top 50 people to watch. Sheryl is a member of the Executive Association of San Diego as well as Rotary Club 33. Sheryl represents the western region on the board of directors of the Council of Better Business Bureaus in Arlington. On behalf of the Council, she is currently chairing the Bureau Operations Committee, responsible for oversight of all policies, procedures and integrity of all BBB’s in the US, as well as serving on the executive committee.

Early in her career, Sheryl decided to switch from working in front of the microphone to behind it. The cable TV industry was in its early development at the time, and she decided to focus on advertising sales. She got a job selling radio advertising in Omaha. Then, at age 25, she was hired by Cox Communications as their General Manager of Advertising Sales. While working for Cox in Omaha, Sheryl earned her executive Master’s Degree in Business Administration. After working for six years in Omaha, she spent three months at the end of 1996 as an International Ad Sales Manager for BBC World in London on assignment from Cox. When she returned from England, she was offered the opportunity to transfer to California. So, at the beginning of 1997, she became the General Manager of Advertising Sales for Cox Communications in San Diego. In 1998, she joined the San Diego BBB Board of Directors, and served two years as chairman of the board.