Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are you...?

If yes, click here to login.

Are you...?

BBB Accredited Business since

Sign Diego

Phone: (619) 225-8230 Fax: (619) 225-8285 View Additional Phone Numbers 2744 Midway Dr, San Diego, CA 92110

BBB Business Reviews may not be reproduced for sales or promotional purposes.


This company offers full service sign services including all types of signage and installation.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Sign Diego meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Sign Diego include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Sign Diego
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: May 22, 1996 Business started: 10/15/1988 in CA Business incorporated 01/01/1998 in CA
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Contractors State License Board
9821 Business Park Drive, Sacramento CA 95827
Phone Number: (800) 321-2752
The number is 766779.

Type of Entity


Business Management
Mr. Ronald Marcotte, RMO/Officer
Contact Information
Principal: Mr. Ronald Marcotte, RMO/Officer
Number of Employees


Business Category

Signs Flags & Banners Truck Painting & Lettering Image & Graphics Printing Vehicle Graphics Signs - Digital Letters - Sign

Products & Services

Sign Diego sells the following brand(s): Gemini Letters, Vista Sign Systems

Sign Diego offers the following product(s): Banners, Signs, Trade Show Booths & Signage, Vehicle Graphics

Method(s) of Payment
Cash, Check, Visa, Mastercard, American Express, Discover
Alternate Business Names
Gem 2 Inc

Additional Locations

  • 2744 Midway Dr

    San Diego, CA 92110 (619) 225-8230 (800) 560-7446


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

10/26/2012 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I stopped by Sign diego office in midway a while ago and made an appointment for them to come to my business location and give me a quote for a few business signs.about a week later a gentleman name Al showed up and spend close to half an hour and collected all the information from me and the landlord and told me that we should have a quote in 48 to 72 hours.2 weeks later i calle dthe company and spoke with a lady who assured me that the quot must be lost or it could be in my spam file. i checked it and nothing was sent. so i called the company again almost a month later and spoke with the owner and he said he is going to talk to Al and get back to me.when i got back to the office i receiv ed an email a month past the date i was promissed saying that they will not be submitting a quote. I think this is very unprofessional and even though they have the right not to do business with me or anyone else they do not have the right to have me hanging for a month when i gave them the respect of giving them my business and waiting for 30 days.I dont want them to do this to someone else, it is very un ethical and unprofessional to do business like this and i expect an apology from the owner in order to withdraw my complaint if i find it sincere.regard***** *******

Desired Settlement: an apology letter and a call from the owner

Business Response:

Mr. *******,

First let me apologize for any inconvience my company, Sign Diego, has caused you. We are starting our 25th year in business and your complaint with the BBB is the first we have received. So I take this very seriously.

On October 2nd at 10:30am my Graphic Artist, ***, met with you at your business location to do a site survey. He was in the field the rest of that day. During the next few days he did layouts and renderings of your project. He passed them on to **, my manager to work on estimating the project.

** spent the next week trying to find a match for the existing post and panel sign system that is currently in place at your location because you wanted it extended. Unfortunately he was unsuccessful. I spoke with you the morning of October 19th when you called to inquire about your estimate. I said I would look in to it.

It is now 13 working days since visiting your location. This is typically not our usual practice being this tardy and again I apologize for that. On the 19th, after your call, was the first time I had seen the project. After reviewing the project, I determined that a number of things you requested we could not do.

I decided, that even though we had put a considerable amount of time in the project, it would be better not to continue. I do know that it set you back on this project and again I apologize for not notifying you sooner. Somewhere, communication broke down. We are rectifying this so it does not happen in the future.

I am sorry you had such an unpleasant expierence dealing with us. *** ******** 

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution would be satisfactory to me.  I will wait for the business to perform this action and, if it does, will consider this complaint resolved.

I accept their apology and consider this case closed satisfactorily. my response is attached


**** *******