BBB Accredited Business since

Fitness Direct

Phone: (858) 653-3600 Fax: (858) 633-5738 View Additional Phone Numbers 8063 Balboa Ave, San Diego, CA 92111


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This company offers new and used fitness equipment for home and commercial use through its store front and website.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that Fitness Direct meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for Fitness Direct include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 0 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Fitness Direct
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: July 14, 1999 Business started: 01/27/1997 in CA Business incorporated: 01/27/1997 in CA
Type of Entity


Business Management
Mr. Mark Goodman, President
Contact Information
Principal: Mr. Mark Goodman, President
Number of Employees


Business Category

Exercise Equipment & Machines - Sales Sporting Goods - Retail

Alternate Business Names

Additional Locations

  • 8063 Balboa Ave

    San Diego, CA 92111 (858) 653-3600 (800) 771-2730


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Additional Phone Numbers

  • (800) 771-2730(Phone)
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Complaint Detail(s)

8/22/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: Wired $12,000 for an order. Finally settled on $6,200 of merchandise. Fitness direct gave us a refund check that was not valid.

Desired Settlement: Full refund

Business Response: This customer, ***** ******, that actually is in Sierra Leone in West Africa, and NOT in Georgia USA, had special-ordered some used items from us back in March-April of this year, and we obtained and held these items in our warehouse for several months, since he was not ready to receive them yet. Finally towards the end of July, he called me to say that he could not take all the items and wanted to cancel part of the order, and only take some of the items. 

In spite of the fact that we had been holding these items for hime for several months, and that we have a clearly stated policy that special-order and used items are not refundable, I agreed to cancel some items and refund him part of his money [an amount of $5800]. 

On 8/2/13 Mr ****** sent his driver and a friend in a Penske rental truck to our warehouse to pickup the agreed items, and I handed him the agreed upon refund check. Upon leaving our premises, his driver crashed into the railing at the front of our building, gouging up the concrete, and tearing the railing out of the ground. His truck actually was wedged up on the concrete, and he backed up slightly and then took off and drove away, as if nothing had happened !!    There were several eye-witnesses that heard and saw the incident, and saw him drive away, plus the yellow Penske truck left dark yellow paint on the railing !!

I could not reach him and so I sent Mr ****** an email explaining the circumstances of the damage caused by his driver, and that I would have to stop payment on the check just issued, until I figured out the cost to repair the damage caused by his driver, whereupon I would reissue a check for the $5800 less the repair costs. His driver and friend claim not to know anything about causing the damage, but would not tell me where the Penske truck was rented from, which is suspicious in itself.

Subsequent to that, this past week, as promised, I have obtained a low-cost estimate of $1400 to repair the railing, and I have notified Mr ****** that the balance of the refund amount is now available to pay to him [$5800 less $1400 repair cost = $4400]. I am waiting to hear from him where he wants to receive this $4400 check, since he does not reside in the US.

Please understand that I had no recourse option but to stop payment on the check, since he does not reside in the US and clearly did not want to accept responsibility for repairing the damage caused.
Let me know if any other questions.

**** *******

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this proposed action would not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

My refund was an agreed business refund for items purchased. The driver was not an agent of mine but an independent driver. There were three  persons in the truck none of which heard or felt the "collision" Mr ******* had the number of one of the individuals in the truck and could have called him if there was any damage caused. Alternatively if there was a hit and run he could have informed the police. A delivery truck hitting a railing has nothing to do with the transaction that had already completed. We have asked Mr ******* to produce pictures of the damage which he said initially was on both sides of the driveway. All he produced was a picture of some railings that were not identifiable as being part of his establishment. The railings seem to have collapsed from rust and there was no visible damage to the concrete neither were the posts torn out of the ground. More importantly the Penske truck has been returned without any damage on the receipt. Clearly Mr ******* has melded two things. Firstly the ended transaction for which I received a refund (for which he is apparently still aggrieved), and a possible collision with his railing which is a matter with a driver, police and insurance. Not me who orderd equipment. He cannot treat the matter any differently than if I had paid him before driving off and had no power to stop a legal payment he had made.


***** ******

Business Response: The driver and friend were hired by Mr ****** to do the pickup. At the time of the accident I did not have immediate access to the number of the friend, and thus contacted Mr ****** first, since he was my original contact.  The pictures of the incident area and the damaged rails and post show clearly where the damage was caused by their truck, and the fact that they would not share the location where the truck was rented, shows that they had something to hide.  The police were indeed notified and a report was filed for the hit and run. 


**** *******

Consumer Response: Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this proposed action would not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

This was a driver hired to take delivery of a consignment paid for. There was also someone in the truck to pick up a refund check. Mr ******* did not ask for the details of anyone he cancelled the check. He has not provided any evidence of damage to railings at his establishment and what pictures he has sent do not show damage to the tune of $1400. The occupants of the vehicle have offered to take responsibility if they caused any damage. They even requested to go back and Mr. ******* refused saying he would send pictures. To any eyes do not depict the damage described. Very clearly this is not a matter between me and Mr *******. This is a police matter for hit and run if Mr goodman can convince police of this. He has the address and phone number of my friend in the truck. He cannot act as judge and jury
  stopping a check and then assessing damage and witholding monies that belong to someone else. That is dishonest. Notice he still has not attached the pictures of these posts torn out of the ground yet as supporting evidence for $1400 damage.

***** ******