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San Diego, Orange and Imperial Counties

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BBB Accreditation

A BBB Accredited Business since

BBB has determined that meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

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Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows:

  • BBB does not have sufficient information to issue a rating on this business.

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: Business started: 05/03/1990 Business started locally: 05/03/1990 Business incorporated: 05/03/1990 in
Business Management
Mr. James Herndon, Owner Mrs. Melinda Herndon, Owner
Contact Information
Principal: Mr. James Herndon, Owner
Principal: Mrs. Melinda Herndon, Owner
Number of Employees


Business Category

Divers Equipment & Supplies Diving Instruction Internet Shopping

Alternate Business Names
Scuba Diving
Industry Tips
Internet Shopping

Additional Locations

  • 1752 Langley Ave #A

    Irvine, CA 92614 (800) 347-2822 (949) 221-9300


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Additional Phone Numbers

  • (800) 347-2822(Phone)
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Complaint Detail(s)

3/10/2014 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I ordered a scuba fin (Aeris Accel, $99.95) on 01/29/2014 which was in stock. Expectation of delivery was within 7-10 business days. On 02/05/2014 I receive notice that the item, already charged to my credit card, is on backorder. I called 02/17/2014 to inquire and they indicate early March as possible delivery date. As the item was needed earlier, I canceled the order and they agreed to issue full refund the same day. I called 02/18/2014 and they assured that refund would be completed on 02/18/2014, at the latest 02/19/2014. Today is 02/21/2014, more than 3 weeks after the initial transaction. It is less the monetary amount of the transaction that I am concerned about but the shady business practice of claiming a product to be in-stock, notifying belatedly when it is not, charging the customer for product not in stock, not providing adequate update to customer of delivery date (early March, if to be trusted), lying to customer about agreed upon refund date. Although I am but one customer, irresponsible business practices should have consequences. I have also called by credit card company to pursue formal actions.

Desired Settlement: Please get the refund issued as agreed.

Business Response: Complaint 10: *******
Last Name: ****

To Whom It May Concern:

We understand Mr. **** frustration and sincerely apologize for his inconvenience. He is a valued 
customer to  We make every effort to get items out the door as fast as possible but 
unfortunately from time to time items do get back ordered by the manufacturer.   Mr. **** placed 
his order on 1/29 and on 2/5 we sent him a back order email letting him know he would expect to 
receive his item on 2/25.   Every step of the way we remained in contact with Mr. **** and when a 
refund was requested we issued the refund promptly.  This order was placed via our website and we 
have not made any false claims on the products stating they are in stock. Our website does not have 
the functionality of showing stock status.

As requested, Mr. **** received a full refund in the amount of $99.95 on February 19, 2014. Again 
we apologize for any inconvenience  this has caused Mr. ****.

Best Regards,

****** *****


Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and find that this resolution would be satisfactory to me. 

I wanted to make sure the concern I had as a customer was getting through, as the contact I had with the company prior did not indicate that. The response conveyed through BBB does.

Thanks to the people at BBB for your efforts and assistance.


****** ****