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This Business is not BBB Accredited

Cleopatra's Choice

(800) 925-4232View Additional Phone Numbers9825 Independence Avenue, ChatsworthCA 91311-4320

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BBB Accreditation

Cleopatra's Choice is not BBB Accredited.

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Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

This business has no rating at this time.

Customer Complaints SummaryRead complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint TypeTotal Closed Complaints
Problems with Product / Service1
Advertising / Sales Issues0
Billing / Collection Issues0
Delivery Issues0
Guarantee / Warranty Issues0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews Customer Reviews on Cleopatra's Choice

Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0 Customer Reviews

Complaint Breakdown by Resolution

Complaint Resolution Log (1)
07/05/2016Problems with Product / Service | Read Complaint Details

The company offered a Risk Free 100 % money Back Guarantee on the item but then charged $125.00 "re-stocking fee."

I ordered an "iGrow" laser hair treatment device from them for $486.00 on 04/18/2016, Order #XXXXXXXXXXXXXXX-XXXXXX When I ordered it, prominently placed on the order page the company said "6 Month Risk Free Trial, 100% money back guarantee." (See Therefore I decided to give the item a try. When I received it I discovered several issues with the product that clearly showed it was of poor quality and design, especially for the price, so I returned it. I got an email from the company asking why I had sent it back and I explained. They responded that they would only refund $361.00, because there was a $125.00 "re-stocking fee", as stated on the web page. I remembered no such caveat on the web page, and would certainly not have ordered the item if I had seen it, so I went back to the web page to check. I discovered that if you scroll all the way down the lengthy order page to the bottom, beyond the reviews and press releases, there (in much less prominent print than the "6 MONTH - RISK FREE TRIAL 100% Money Back Guarantee" located directly under the order button) it did indicate there was a $125.00 restocking fee. This was at the very end of the page. I told the company in an email that was an unfair deceptive practice and they basically politely said "tough".

Two problems with this: it is clearly a deceptive and unfair practice to persuade people to order an item by saying there is a 6 month 100% money back guarantee right by the order button, but then in small print, all the way down at the very bottom of the long order page, where I'd wager almost no one looks, to say there is a $125.00 re-stocking fee. It also completely contradicts their earlier assertion that the purchase is "risk free". This is clearly meant to deceive the customer into a false sense that it is a risk free purchase when it fact it is not. How is not returning $125.00 of the price a "risk free trial with a 100% money back guarantee"? Secondly and less importantly, how can you possibly justify charging $125.00 for returning an item?! This set up is obviously is designed so no matter what, return or no, Cleopatras Choice makes a tidy profit.

Finally, I'd like to point out that on their home page, the company plays up, in prominent print, that all their items come with a "LOVE IT GUARANTEE 3 Month Money Back Guarantee." Obviously not.

Thank you for your consideration.

Desired Settlement
A refund of the $125.00 "re-stocking fee." In addition, the company should change the web page so it is not intentionally misleading and contradictory, and they are not deceitfully burying the info on the re-stocking fee in a place most people would never look.

Business Response
Contact Name and Title: James S
Contact Phone: XXX-XXX-XXXX
Contact Email: **********
Hi we do clearly identify the 20% restocking fee on this item. We do have a 90 day money back guarantee on all items, but this item has an extended return guarantee with the restocking fee. We do strive to make every customer happy so we are willing to refund the restocking fee to this customer in this one case.

Industry Comparison| Chart

Skin Care

Additional Information

Business started: 01/21/2005
Number of Employees


Business Category

Skin Care

Alternate Business Names
Natural Lifestyle Brands, Inc.

Map & Directions

Map & Directions

Address for Cleopatra's Choice

9825 Independence Avenue

Chatsworth, CA 91311-4320

To | From


1 Locations

  • 9825 Independence Avenue 

    Chatsworth, CA 91311-4320(800) 925-4232
    (818) 718-2307

Industry Comparison ChartX

The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in the Counties of Los Angeles, Santa Clara, Santa Cruz, Monterey and San Benito. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.

*Cleopatra's Choice is in this range.


Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.


Additional Phone Numbers

  • (818) 718-2307

BBB Complaint Process

Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.


Industry Tips for Skin Care


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BBB Customer Review Rating plus BBB Rating Overview

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Customer Review Experience Value
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Neutral Review 3 points per review
Negative Review 1 point per review

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BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
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4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

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