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Advanced Vision Care Optometry

Phone: (619) 334-4424 Fax: (619) 447-6239 View Additional Phone Numbers 844 E Washington Ave, El Cajon, CA 92020


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This company is a full service optometry office that offers comprehensive eye examinations, contacts, fashion glasses, sunglasses and sports protective eye wear.

BBB Accreditation

This business is not BBB accredited.

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To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 16 factors. Get the details about the factors considered.

Factors that raised the rating for Advanced Vision Care Optometry include:

  • Length of time business has been operating.
  • Complaint volume filed with BBB for business of this size.
  • Response to 2 complaint(s) filed against business.
  • Resolution of complaint(s) filed against business.
  • BBB has sufficient background information on this business.

Customer Complaints Summary Read complaint details

2 complaints closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 1
Billing/Collection Issues 0
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 1
Total Closed Complaints 2

Customer Reviews Summary Read customer reviews

0 Customer Reviews on Advanced Vision Care Optometry
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: December 16, 2011 Business started: 07/13/2000 in CA Business incorporated: 05/25/2005 in CA

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

CA Board of Optometry
2420 Del Paso Rd #255, Sacramento CA 95834
Phone Number: 916-575-7170
Fax Number: 916-575-7292
The license number is 11379.

CA Board of Optometry
2420 Del Paso Rd #255, Sacramento CA 95834
Phone Number: 916-575-7170
Fax Number: 916-575-7292
The license number is 3765.

Type of Entity


Business Management
Dr. Amall Odish, Owner Mr. John Odish, Office Manager
Contact Information
Principal: Dr. Amall Odish, Owner
Number of Employees


Business Category

Optometrists Contact Lenses Optical Goods - Retail Opticians Sunglasses

Alternate Business Names
Amaal Odish OD Inc

Additional Locations


    844 E Washington Ave

    El Cajon, CA 92020 (619) 334-4424 (858) 277-9300

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Professional AffiliationsX

Types of Complaints Handled by BBB

BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:

  • Advertising or Sales
  • Billing or Collection
  • Problems with Products or Services
  • Delivery
  • Guarantee or Warranty

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BBB Complaint Process

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Additional Phone Numbers

  • (858) 277-9300(Phone)
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Complaint Detail(s)

8/14/2013 Problems with Product/Service | Read Complaint Details

Additional Notes

Complaint: I purchased glasses from this company (Advanced Vision Care Optometry), but in less than a year the glasses had spontaneously developed cracks in the lenses. The glasses were not dropped or misused in any way. I complained, and was told that cracks in the lenses were not covered by warranty, therefore I would have to purchase new lenses. I was not previously informed that the kind of lenses recommended by the company -- polycarbonate lenses -- were prone to develop cracks, nor that the company would not honor requests for remediation. I spent $425 on these glasses, and I think they should last longer than eleven months!

Desired Settlement: I want the company Advanced Vision Care Optometry to replace my lenses at no additional cost.

Business Response:

Mr. ******

I would like to reach out and help you with the situation of your cracked lenses.  As we explained  what's written in our warranty policy we extend the warranty to patients directly from the manufacture.  Therefore we apply the manufacture warranty directly to the patients.  You can view our warranty policy at the link below, and we can accomodate a 25% discount on your next pair of eyeglasses.  Thank you very much and we hope that you understand the warranty policy.   


**** *****

Managing Director


Amaal Odish OD, Inc

dba Advanced Vision Care Optometry

844 East Washington Ave

EL Cajon Ca. 92020

Tel 619 447 1139

Fax 619 447 6239

email: ************************

Consumer Response:

Dear Ms. *****,

I have reviewed the response made in reference to complaint ID *******, and I agree that Advanced Vision Care has made a fair attempt to accommodate my concerns. 

Since the business relies so heavily on the terms of its warranty, I urge that staff inform customers orally of the warranty, and that paperwork at the time of purchase clearly state the terms and Web location of the warranty. Neither of these was done in my case.



****** ******

BBB's Final Determination: Consumer accepted resolution offered by the business.

6/25/2012 Advertising/Sales Issues | Read Complaint Details

Additional Notes

Complaint: To whom it may concern:I bought a service certificate for an eye exam for contacts for Advanced Vision Care Optometry (cost of $50) and booked an appointment for my wife. We mentioned on the phone when we booked the appointment that it would be for a contact exam since we wanted a prescription using the certificate. When we got there, the receptionist mentioned that we had to pay an extra $75 for fitting fees. We mentioned that we knew exactly the contacts that my wife has been wearing all her life and that we just wanted the service promised on the certificate. The receptionist mentioned it was a mandatory fee for new patients. We refused to pay the extra fee and left. The certificate does mention fitting is not included in the fine print, but it does not mention it is mandatory. When we booked the appointment, there was no mention of mandatory extra fees. It was a waist of our afternoon as not only did I have to get time off work but also drive all the way there for nothing. Instead of advertising a certificate for $50, which is the one we bought, it should be a certificate of $125 ($50 for the certificate + $75 mandatory fee) since there is no other alternative. This is definitively false advertising on their pat and we find this unacceptable. I would even think this is against California law.

Desired Settlement: In addition to a refund, we would like to be compensated for having taken time off work and the gas for driving there. We also don't want other people to fall for this scam.

Business Response:

Dcar: ********* ******
Date: 05/03/2012
Please review the contract between Advanced Vision Care Optometry and ****************.
It gives detailed information on what the promotion sales. In addition you will find Care of the
Contact Lens Patient on page 2, #2 Ocular Examination and #3 Contact lens Fitting. These are
the rules and regulations governed by Board of Optometry. If you have any questions please
contact my office manager (****) at the above information.
***** ***** OD

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this proposed action would not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

I talked to **** (office manager) on the phone on 05/10/12 at 11:30am. He stands by the fact that the certificate that we had purchased includes the wording "Contact fitting not included". I asked why it would not mention AND MANDATORY, and he said it would make the customer believe, quote: "by using the word mandatory it would make the customer think they have a knife on their throat". For me this is the perfect example of bait and switch. When I mentioned why we weren't told of the mandatory fee while making the appointment (which we said we were using the certificate for a contact eye exam), he  mentioned that having a fee associated with the fitting in the certificate would not be possible since there are so many cases of eye problems based on each individual. I would then like to know why were were given a $75 fee at the reception counter without my wife being seen by the doctor. For me the $75 seems to be a flat fee which would be inconsistent with what I was just told on the phone. 

I did get a refund for the certificate purchased ($50) through *** ***** ********** ***** **** certificate program, but I would like compensation for a wasted afternoon and falling to a bait and switch advertisement which I consider against California law. I don't want other customers to fall for this as well.


******* ********


Business Response:

We regret that Mr. ******** misunderstood our certificate which stated on its face “Contact Fitting Not Included.” His money for the certificate was refunded in full and he was not charged by our business for any services or products. He has now received a full refund and that is the full extent of what he is entitled to under our policy, general business practices and California law. Under California law, he is not entitled to reimbursement for his time.

We have serviced at least 20 customers who purchased the same certificate and none of them had a misunderstanding regarding the additional fee for the contact fitting. Notice to the consumer that there would be an additional fee for a contact fitting was clearly present in the advertisement and there was no “bait and switch” process as Mr. ******** libelously claims. We consider Mr. ********’s use of the terms “bait and switch” and his concern for other customers to be both outrageous and fraudulent.   Mr. ********'s specifically said that this promotion was purchased for his wife, therefore under Hippa Rules Mr.  *******'s has no authorization to act on behalf of Mrs. ********'s.  Any attempts by Mr. ******** to defame our business reputation will be tendered to our legal counsel for consideration of legal action.


**** *****  

Office Manager

Consumer Response:

Better Business Bureau:

I have reviewed the response made by the business in reference to complaint ID *******, and have determined that this proposed action would not resolve my complaint.  For your reference, details of the offer I reviewed appear below.

This is **** ****** ********* husband. Since my husband is the person who bought the certificate, he has full authority to speak on my behalf. He took an afternoon off work and drove me to your office so he could take care of our two daughters while I get the exam. He is very much involved in this process as he takes care of our finances. I had made the reservation on the phone mentioning I needed a contact exam since my prescription had expired. We were never told on the phone that there would be an extra charge besides the certificate itself. We find it amazing that you are trying to intimidate us with legal action, when it is based on your words and writing, that we are filling this complaint. We are looking for answers to our questions and need you to clarify to us the following:

Could you please explain to us the difference between the extra charge you mention on your certificate for astigmatism wear, multi-focal and RGP Fitt, versus the Contact fitting not included terminology. What do you consider an extra charge versus a not included service?

Why could we not get the service mentioned on the certificate and on the phone at time of booking the appointment? If the contact fitting is a mandatory service, it should be included in the price. What other option do we have? If you see for example an advertisement for a bed frame with the mattress not included, you can still buy the bed frame at the price indicated without a mandatory mattress purchase. This is not the case with your contact exam, as you wouldn't let us take this without paying extra charge for the contact fitting.

You mentioned that the price on the contact fitting varies for each customer, so why were we given a $75 fee at the counter/reception desk before actually seeing me. What is the criteria on assigning a $75 fee on top for us?

We don't consider this a misunderstanding. We are going by the certificate itself and the conversations with your team.


**** ***** ********

BBB's Final Determination: BBB determined that while the business addressed the complaint issues, the complanant was dissatisfied and the matter was outside the BBB Rules of Arbitration.