There's a lot of competition among businesses these days. The fine art of providing excellent customer service is the best way to woo customers to your products. Oftentimes, customers are willing to pay a little more if they receive extra value or attention along with the product or service they purchase. The Better Business Bureau recommends that a company follow these two basic rules: 1) train your employees; 2) treat your customers as you would want to be treated.
Train your employees to treat every customer as an individual. Also stress the importance of simple tasks like being courteous, greeting customers with a smile and respecting a customer's decision. Develop training programs that will make your employees knowledgeable on all aspects of your services and products. Nothing impresses customers more than realizing a store's employee knows about the product or service. A big part of selling is education; employees need to know what they are selling.
Teach your employees how to read a customer's personality and treat him or her accordingly. For instance, some customers don't want to have a "relationship" with a salesperson; they just want to know what aisle to locate something. Others may want a little courtesy or extra pampering.
When a customer is dissatisfied with a purchase or service, make certain you and your employees know how to handle the issue. When your customer voices a complaint, put yourself in his/her shoes and try to see the problem as though it was your own. Disregard outrageous claims or expressions of frustrations and stick to the problem. Acknowledge your customer's distress, apologize and respond quickly. Keep in mind that a customer with a complaint can be turned into a public relations agent for your company, if you resolve the problem promptly and fairly.
Prominently post signs on your web site or in your establishment that assure customers they are important and that the company will listen when they complain: "We are happy to discuss any concerns with you. We appreciate our customers and we want you to be satisfied."