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BBB Accredited Business sinceAdditional Locations
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A BBB Accredited Business since
BBB has determined that Asset Financial Center, Inc. meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
Reason for Rating
BBB rating is based on 13 factors. Get the details about the factors considered.
Factors that raised the rating for Asset Financial Center, Inc. include:
- Length of time business has been operating
- Complaint volume filed with BBB for business of this size
- Response to 3 complaint(s) filed against business
- Resolution of complaint(s) filed against business
Customer Complaints Summary Read complaint details
|Complaint Type||Total Closed Complaints|
|Problems with Product/Service||2|
|Total Closed Complaints||3|
Customer Reviews Summary Read customer reviews
|Customer Experience||Total Customer Reviews|
|Total Customer Reviews||0|
Licensing, Bonding or Registration
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
These agencies may include:
CA Bureau of Real Estate
1651 Exposition Blvd., Sacramento CA 95815
Phone Number: (877) 373-4542
Fax Number: (916) 263-8943
The number is 01858191.
Type of Entity
Business ManagementMr. Amin Ghomeshi, Managing Director
Mortgage Brokers Real Estate
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Additional Email Addresses
- - Communication/Mass Email
- - eQuote
Complaint Trends - Last 3 Years
Customer Review Trends
BBB Customer Review Rating plus BBB Rating Overview
BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.
|Customer Review Experience||Value|
|Positive Review||5 points per review|
|Neutral Review||3 points per review|
|Negative Review||1 point per review|
BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.
BBB Letter Grade Scale
Star Rating scale
BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.
Problems with Product/Service
Read Complaint Details
Complaint: This company...(Asset Financial Center, Inc.), aka. AFC360 Mortgage Center, ran my credit (hard copy) on June 4, 2015; without my express &/or direct written authorization/consent.(documented)This illegal action and a violation of my personal data was confirmed by phone conversations on June 8th, 2015, to both the salesperson (***** *********)... who ran my credit and her employer/President of the company (**** ****** ********).I have confirmed this violation with ******** ****** ****** and have obtained a copy of my credit report showing the illegal act of the inquiry by Asset Financial Center accessed through ***** ******** ****************).The employee, ***** *., deceptively persuaded my estranged wife to divulge my personal information/profile to her (i.e.: full name, D.O.B., SSN, CDL, address, employment, etc.) with claims that it would be "legally" okay to do so and that it falls under the justification as being part of the "community property state" clause or laws; without any adverse repercussions.However, the true fact is, "community property state" clause or laws does not encompass or pertains to private information or credit, as well as, use of. In fact, the privacy of one's own identity and personal credit info. stands upon its own merit and individuality or entity.Therefore, (as recommended and if applicable jurisdiction applies) I have begun the process of also notifying the following agencies &/or State/Federal authorities to filing a complaint against said company and individuals for identity theft: California Bureau of Real Estate, Federal Trade Commission (FTC), FHA (HUD), Consumer Financial Protection (CFPB), Sacramento Police Dept. (SPD), ********, *******, **********, FBI, California State Attorney's Office.This intentional negligence and intrusion to obtain, critique and evaluate my personal information is a direct violation of FCRA (FTC) 1681b law.*THE ABOVE CLAIM/ACCUSATION IS VERIFIABLE AND DOCUMENT SUPPORTED.
Desired Settlement: For BBB to re-evaluate and assess your endorsement or grade of Asset Financial Center (aka: AFC360 Mortgage Center).Personally, I value the integrity of what BBB stands for to allowing companies, business entities, and government agencies they evaluate and permit the use of the BBB symbol alongside their own business names. With that being said, I hope you will now do the right thing with how the mentioned company of my complaint has NOT met the expectations or knowingly done the right thing.
BBB Response ********
Read Complaint Details
Complaint: Operating under false license and cannot deliver. Further, when couldn't seliver falsified my document. This mortgage company offered me a refinance and QUALIFIED ME. I REPEAT; QUALIFIED ME. then, when they made amistake and couldn't deliver the loan promised, suddenly ran out of excuses. Mo problem, I understand. Tis all took palce in MAY! It is now September. Yesterday, I receive a letter that they have couldn't credit qualify me. This is a lie and they are clearly trying to cover their tracks.
Desired Settlement: refi at the original offer. Not my problem that the market has changed.
Initial Business Response
Problems with Product/Service
Read Complaint Details
Complaint: Began refinance May 29, 2013, not complete as of 9/22/2013. Agent has broken numerous commitments, missed deadlines and has mislead me. Agent was recommended to me by a local realtor to help me refinance my house. Contacted him and had a lengthy discussion over the phone and committed to working with him to: 1. Get my house title put in my name since I divorced in 2011 2. Refinance my home while the interest rates were in the 3% range 3. Take out between $5K and $8K to pay off some debt. I was assured by the agent that all of these were doable and that the transaction would be complete by July 1. I got all the paperwork and financial details requested personally delivered to his office on Tuesday, June 4. From there, was assured things were progressing. Was told via email that the "grant deed" was fed exed to my ex husband on June 10. Heard nothing about the loan again until I followed up with the agent. I have been told on numerous occasions that the paperwork was sent, thing were progressing. As of August 8, see this email in response to a phone call asking for an update: Hey ****- I apologize for the lack of communication there! I am definitely moving forward, especially now that the rates have come back down a bit (because they spiked up there in July). So, I am re-sending the Fed Ex to ****** tonight, so I will have a Fed Ex tracking number for you, so we can let him know exactly when it will arrive. Once he signs it and has it notarized (and sends it back to us), I will get your loan Approved ASAP, and then we can order the appraisal on the property. With property values coming back a bit, it will help the terms of the loan as well. So, I am sorry there was quite a bit of stagnant time, but we are going to be moving forward pretty quickly now. I am planning on having your loan completed in the next 3 weeks or so, how does that sound? Once your loan is approved, I will have a short list of updated documentation that the lender will require (updated bank statements, paystubs, etc), and once we send those in, we will be ready to sign your loan! I will touch base with you in the morning with that Fed Ex tracking number, so you can let ****** know when the package will be there, and I left specific instructions for him as well along with a pre-addressed/pre-paid envelope, so he simply has to drop it at a Fed Ex Location/Box to send it back! Thanks, That was never done, I asked for an update on 8/27/2013, got more run around, sent a note on Monday, 9/16/2013 telling him that I would like to end the transaction and this is what I got: ****- The rates jumped exponentially in June, but they're looking like they're coming down quite a bit. As I mentioned last week, we are now approved and moving, so if you would like me to send your documents back, I will, but we are now past the difficult/lengthy part of the process. Honestly, when I was asked to initially wait due to ******, I then put the file aside. When we went to pick it back up, the rates were quite different as they spiked hard in late June/July. They held for a month or so, and now they're as low as they've been in a few months. So, I am sorry there was a lengthy delay, it's not like my process actually takes longer than 25-30 days, it was due to outside forces. If you are beyond frustrated, I understand, I should've communicated with you, but I didn't know about your wants/needs until last week. So, I can assure you I will get your rate as low as the market will allow, so lets finish this out together and I will provide you daily contact now that we would be completing the appraisal this week (which is $435 and I will pay for it, due to the delay). Please let me know if that is okay with you. Told him OK, that I'd give him one more chance because I don't have time to start again and to day, none of the commitments or promises have been kept including daily contact, the appraisal or the paperwork going to my ex husband. This delay has cause me to lost money due to increased interest rates as well as 4 months of the higher mortgage.
Desired Settlement: An apology. I simply want to make sure that the public knows about this and also, make sure that all of their credentials are above board. These people have had my personal financial data since June and I a truly hoping that this is a legitimate business and not a scam. They were recommended to me by one of my top clients and a realtor here in Roseville. This is a competitive industry and it's important for consumers to know who to trust. It is shocking to me that in this environment, a company can stay in business with representation like this.
Initial Business Response