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American Financial Resources, Inc.

Additional Locations

Phone: (800) 634-8616 1722 J St Ste 14, Sacramento, CA 95811 View Additional Web Addresses

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American Financial Resources, Inc. offers all residential mortgage services. 

BBB Accreditation

This business is not BBB accredited.

Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.

To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for American Financial Resources, Inc. include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 1
Delivery Issues 0
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

3 Customer Reviews on American Financial Resources, Inc.
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 3
Total Customer Reviews 3

Additional Information

BBB file opened: February 23, 2010 Business started: 12/01/1997 in CA Business started locally: 12/01/1997 Business incorporated 12/01/1997 in NJ
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

Department of Business Oversight
1515 K St. Suite 200, Sacramento CA 95814
Phone Number: (866) 275-2677
The number is 813A831.

National Mortgage Licensing System- NMLS

The number is 2826.

Type of Entity


Business Management
Mr. Richard Dubnoff, CEO Mr. Kyle Palmer, Compliance Offer
Contact Information
Customer Contact: Mr. Kyle Palmer, Compliance Offer
Business Category

Mortgage Brokers

Alternate Business Names
AFR Mortgage AFR Mortgage, Inc. E-Lend
Products & Services

This company is a national home mortgage lender.

Customer Review Rating plus BBB Rating Summary

American Financial Resources, Inc. has received 0 out of 5 stars based on 0 Customer Reviews and a BBB Rating of A+.

BBB Customer Review Rating plus BBB Rating Overview

Additional Locations


    1722 J St Ste 14

    Sacramento, CA 95811


    9 Sylvan Way Ste 310

    Parsippany, NJ 07054


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

1/5/2016 Billing/Collection Issues | Read Complaint Details

Additional Notes

Complaint: I received a letter from my township that I owed 93.47 in principal and $1.23 in interest. My property taxes are paid through escrow. There is sufficient enough in escrow and always has been enough money in there too cover my property taxes. After 3 phone calls to AFR I have been unable to get a straight answer on what is going on or when the issue will be resolved.

Desired Settlement: I would like the issue to be resolved and AFR to pay the bill with their money since they are in the wrong doing

Business Response:

January 5, 2016

Dear **** *******,                                                                                                                                                                                                                                                                                                             78 Brearly Drive                                                                                                                                                                                                                                                                                                       Sickerville, NJ 08081

Re: Property Taxes/ Accounting Error American Financial Resources, Inc. (AFR) is in receipt of your consumer complaint pertaining to your payment schedule, and your concern regarding a possible accounting error. Our company is a nationwide mortgage lender with Direct Endorsement (DE) authority from the Department of Housing and Urban Development. We are also an approved seller/servicer with ****** *** and ******* ***. As evidenced by our strong consumer satisfaction ratings, we take all consumer inquires very seriously. Our company strives to maintain a sense of transparency and strong business practices. According to your consumer complaint, a balance of $93.47 is owed to your township for past due property taxes. Generally, your property taxes are kept in an escrow account to guarantee payment to your township. This process has been fluid throughout the duration of your mortgage loan. Please note that property taxes and corresponding balances may fluctuate based on your township’s reassessment of your residence and/or some improvement made to your property. The balance on your account is not a result of any wrongdoing by AFR. Our company utilizes a sub-servicer that handles the escrow administration, payment collection, and all servicing function. In the interest of customer service and convenience, our company will be sending payment of $93.47 to cover the cost of the township increase. If you have any lingering questions about your particular loan file, please do not hesitate to contact us. Thank you in advance for your consideration.


**** ** ****** VP – Compliance                                                                                                                                                                                                                                                                                    **************************                                                                                                                                                                                                                                                                                   American Financial Resources

Consumer Response: I am rejecting this response because: there was not an increase in taxes. This was a direct result of them not paying the correct amount. The error is 100% their fault. The fact that they cannot own up to their own mistakes is ridiculous. They have a terrible customer service. If this was any other product than a mortgage I would be taking my business elsewhere unfortunately that's not a possibility. That being said the issue has been resolved even though they continue to admit the mistake. I will defiantly be recommending friends and family to avoid this company at all costs 

Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

3 Customer Reviews on American Financial Resources, Inc.
Positive Experience (0 reviews)
Neutral Experience (0 reviews)
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