Are you the Owner of this Business? ×
BBB® Accredited Business Seal

Are you...?

If yes, click here to login.

Are you...?

BBB Business Reviews may not be reproduced for sales or promotional purposes.

BBB Accreditation

A BBB Accredited Business since

BBB has determined that The Niello Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.

BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.

Reason for Rating

BBB rating is based on 13 factors. Get the details about the factors considered.

Factors that raised the rating for The Niello Company include:

  • Length of time business has been operating
  • Complaint volume filed with BBB for business of this size
  • Response to 1 complaint(s) filed against business
  • Resolution of complaint(s) filed against business

Customer Complaints Summary Read complaint details

1 complaint closed with BBB in last 3 years | 1 closed in last 12 months
Complaint Type Total Closed Complaints
Advertising/Sales Issues 0
Billing/Collection Issues 0
Delivery Issues 1
Guarantee/Warranty Issues 0
Problems with Product/Service 0
Total Closed Complaints 1

Customer Reviews Summary Read customer reviews

0 Customer Reviews on The Niello Company
Customer Experience Total Customer Reviews
Positive Experience 0
Neutral Experience 0
Negative Experience 0
Total Customer Reviews 0

Additional Information

BBB file opened: May 14, 1990 Business started: 02/27/1963 in CA Business incorporated 02/26/1963 in CA
Licensing, Bonding or Registration

This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.

These agencies may include:

CA Department of Motor Vehicles- Occupational Licensing
8243 Demetre Ave, Sacramento CA 95828
Phone Number: (916) 229-3126
The number is 66343.

CA Department of Motor Vehicles- Occupational Licensing
8243 Demetre Ave, Sacramento CA 95828
Phone Number: (916) 229-3126
The number is 29156.

Type of Entity


Business Management
Ms. Melinda Levy-Storms, Council, Dealership Compliance and Legal Affairs Amanda *, Corp. Office Mr. Vince Gregory, General Manager Mr. Richard Niello Jr., President Ms. Gail Stevens, Executive Assistant
Contact Information
Principal: Ms. Melinda Levy-Storms, Council, Dealership Compliance and Legal Affairs
Business Category

Auto Dealers - New Cars Auto Repair & Service

Products & Services

The Niello Company provides sales of new and used vehicles. The Niello Company also provides repair service and parts for new and use vehicles.

Industry Tips
Auto Repair - Road Signs of Good Business Buying a Used Car at a Dealership

Additional Locations

  • 1481 River Park Dr

    Sacramento, CA 95815 (916) 643-7300

  • 150 Automall Dr

    Roseville, CA 95661

  • 2030 Fulton Ave

    Sacramento, CA 95825

  • 4545 Granite Dr

    Rocklin, CA 95677

  • 4609 Madison Ave

    Sacramento, CA 95841 (916) 480-2800 (916) 643-7349 (916) 488-7788 (888) 711-0709 (916) 334-6300


BBB Customer Review Rating plus BBB Rating Overview

BBB Customer Reviews Rating represents the customers opinions of the business. The Customer Review Rating is based on the number of positive, neutral and negative customer reviews posted that are calculated to produce a score.

Customer Review Experience Value
Positive Review 5 points per review
Neutral Review 3 points per review
Negative Review 1 point per review

BBB letter grades represent the BBB's opinion of the business. The BBB grade is based on BBB file information about the business. In some cases, a business' grade may be lowered if the BBB does not have sufficient information about the business despite BBB requests for that information from the business.

BBB Letter Grade Scale

BBB Rating Value
A+ 5
A 4.66
A- 4.33
B+ 4
B 3.66
B- 3.33
C+ 3
C 2.66
C- 2.33
D+ 2
D 1.66
D- 1.33
F 1
NR -----
Star Rating scale

  Average Score
5 stars 5.00
4.5 stars 4.50-4.99
4 stars 4.00-4.49
3.5 stars 3.50-3.99
3 stars 3.00-3.49
2.5 stars 2.50-2.99
2 stars 2.00-2.49
1.5 stars 1.50-1.99
1 star 0-1.49

BBB Customer Review Rating plus BBB Rating is not a guarantee of a business' reliability or performance, and BBB recommends that consumers consider a business' BBB Rating and Customer Review Rating in addition to all other available information about the business. If the BBB Rating is NR then only Customer Reviews are used for the Star Rating.

Complaint Detail(s)

3/31/2016 Delivery Issues | Read Complaint Details

Additional Notes

Complaint: I purchased a 2015 Maserati from the dealership. The car arrived with approx. $5,000 in damage of which the dealer is taking no responsibility and offered me $60.00. After the car sitting unregistered in my driveway the car trunk flooded. I had to have it towed to the nearby dealer and they were nice enough to cover under warranty. After finally received the car back from the dealer we went to register the car when we went to the NJ DMV to register the car and the title was improperly filled out so I have had the car for two months and still can't register.

Desired Settlement: Refund for the damage on delivery, Refund for payments made while unable to register.

Business Response: Our general manager has communicated with the customer. As of today, the customer has successfully registered the vehicle.  We have waived the outstanding transportation fee and the customer’s expressed concerns have been addressed.  We believe the matter is fully resolvedTell us why here.

Customer Review(s)

The customer review(s) below are un-filtered. These positive and negative reviews are not used in the calculation of the BBB Rating. If you wish to file a complaint and request a resolution to your issue please click here. This customer review section is not BBBs complaint resolution system. Customer Reviews are the subjective opinion of the individual who posted the review and not of Better Business Bureau. A customer review is not posted on a business if a BBB complaint on the same issue(s) is also filed. BBB cannot guarantee the accuracy of any customer review and is not responsible for the content of any customer review. Public comments are not customer reviews.

Customer Reviews Summary

0 Customer Reviews on The Niello Company
Positive Experience (0 reviews)
Neutral Experience (0 reviews)
Negative Experience (0 reviews)