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On June 12, 2013, BBB contacted Today’s Auto regarding a recent customer complaint that the website, www.todaysauto.net, and advertisement on ebay made the following claim on a 1972 Chevrolet C-10 Pickup Truck:“truck runs and drives great . . ."
Information was received from the potential customer stating that he decided to get a Carchex Inspection Report and found the following problems that were not reported:Radio, cigarette lighter and speedometer needs repairs, no back-up lights or left turn signals, custom steering wheel has some play in it also. The mail problems were found during the road test -- the exhaust smokes; idle, acceleration, starting, transmission shift quality, smoothness, effort slippage and engine performance were all listed as "need repair". Comments on road test: "I was a little surprised by how poorly this truck did. I had a hard time getting it started. When it finally did start it had a miss in it and would not run unless I had my foot on the gas. When it got warm, it still would not idle. When I drove it the power seemed to be down and the trans shifting was not correct. Also, the passing gear did not work when tested."The BBB Code of Advertising, which can be found at www.vawest.bbb.org/bbb-code-of-advertising explains the basic principles this way: The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any claims or offers made before publication or broadcast and, upon request, present such substantiation promptly to the advertising medium or the Better Business Bureau. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. An advertisement as a whole may be misleading although every sentence separately considered is literally true. Misrepresentation may result not only from direct statements but by omitting or obscuring a material fact. The Better Business Bureau requested Today’s Auto to substantiate these issues or modify their future ads and website. To date, the BBB has not received the requested substantiation.
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