You click the link, thinking it leads to a news website. But instead of news, you get a barrage of spam ads for online gambling and other similar products.
Scammers love to take advantage of the hype surrounding major news stories -- especially tragedies. In addition to impersonating victims or family members on Facebook, con artists also post teasers for "sensational" video footage relating to the event. Click the link, and you may be prompted to "update your video player" (scam-speak for download malware) or take a survey before viewing. Doing either of these can open you up to identity theft or give scammers information (such as email addresses and cell phone numbers) they can sell to spammers.
Scammers also post sensational or emotional content as a way of collecting "likes" on a Facebook account. After enough "likes" and comments, they can turn around and sell the account for a profit.
Tips to Protect Yourself From "Click Bait" Scams:
Take the following steps to protect yourself and others from scam links shared through email and social media: