BBB “Secure Your ID” Day Shreds Nearly ¾ of a Million Poundsof Materials Across U.S. and Canada

September 30, 2008

Record setting community service event helps consumers and business owners from 30 states and two provinces

Arlington, VA – September 29, 2008 – Nearly 13,000 vehicles descended on 83 sites across the U.S. and Canada on Saturday, September 20, all filled with boxes and bags of sensitive documents to be shredded free of charge during Better Business Bureau’s second “Secure Your ID” Day community service event. 

BBB and its leading partners Equifax, ProQuo and National Association for Information Destruction (NAID) saw consumers and small business owners from 30 states and two provinces deliver more than 710,000 pounds (355 tons) of materials for safe, responsible destruction, making BBB “Secure Your ID” Day the largest single day event of its kind ever held.

“BBB and our partners are providing identity theft prevention solutions for consumers and business owners with easy-to-use services and programs like BBB “Secure Your ID” Day,” said Steve Cole, president and CEO for the Council of Better Business Bureaus. “None of us can afford to take a passive approach to identity theft – the issue requires action. BBB plans to continue helping communities guard against ID theft with more products, services and programs in the future.” 

At BBB’s first “Secure Your ID” Day event in May, more than 500,000 pounds (250 tons) of sensitive documents were responsibly disposed of at 54 sites across the U.S. and Canada. The September event saw a 54 percent increase in communities served and a 44 percent increase in tonnage of materials shredded from the May event. 

Education is one of the most important ways BBB works toward building trust in today’s marketplace. Going forward, BBB plans to continue providing expert advice to protect consumers and business owners from the ongoing threat of ID theft through a variety of offerings.

For more information on BBB “Secure Your ID Day” and identity theft prevention measures for both consumers and businesses, visit:

About BBB
BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To
further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 125 BBBs serve communities across the U.S. and Canada, evaluating and monitoring nearly 4 million local and national businesses and charities. Please visit for more information about BBB.

About Equifax
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability.  Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more.  We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 14 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX. 

About NAID
The National Association for Information Destruction (NAID) is the nonprofit trade organization of the secure destruction industry.  With over 1,200 member locations, NAID members provide secure destruction services to business and government across North America.

About ProQuo
ProQuo was founded to put consumers in control of their personal information, letting them decide if and how businesses use it. ProQuo helps consumers stop the junk mail they don’t want and get the offers they really do want. The company is led by pioneers in the online security and privacy arena and has served hundreds of thousands of consumers since launching in October 2007.