BBB’s “Secure Your ID” Day Shreds Nearly a Million Pounds of Materials Across the Nation

May 12, 2011
Arlington, VA – Nearly 13,000 vehicles descended on 53 sites across the U.S. Saturday, April 16, all filled with boxes and bags of sensitive documents to be shredded free of charge during Better Business Bureau’s seventh “Secure Your ID” Day community service event. A tremendous success, BBB saw consumers and small business owners from 20 states deliver more than 900,800 lbs (450.4 tons) of materials for safe, responsible destruction.  

“For four consecutive years now, BBB has provided identity theft prevention solutions for consumers and business owners with easy-to-use services and programs like BBB ‘Secure Your ID’ Day,” said Stephen A. Cox, President and CEO for the Council of Better Business Bureaus. “None of us can afford to take a passive approach to identity theft – the issue requires action.”

Last year alone, 8.1 million Americans became victims of ID theft, resulting in the loss of $37 billion, according to a 2011 report from Javelin Strategy and Research. Despite the drop in instances from 2009, those who suffered from identity theft last year faced higher consequences, the study found. The average out-of-pocket loss nearly doubled, going from $387 to $631 per incident.

Education is one of the most important ways BBB works toward building trust in today’s marketplace. BBB’s “Secure Your ID” Day is a great way for consumers and small businesses alike to take a key step in identity protection. Looking ahead, BBB is excited to continue to the success of last year’s two “Secure Your ID” Days where BBB helped individuals and small businesses at more than 133 sites across the country shred 1.3 million pounds of sensitive documents—all for free. With great expectation and anticipation, the next Secure Your ID Day event is scheduled for October 22, 2011.

For more information on BBB “Secure Your ID Day” and identity theft prevention measures for both consumers and businesses, visit

About BBB

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