BBB recently launched the “LOOK FOR THE SEAL” marketing campaign to encourage consumers to look for the BBB Accredited Business Seal when shopping for products and services. The Seal lets consumers know that the highest standards for integrity and ethics are in place, and that the company they are dealing with is trustworthy. When searching for a business, always look for the BBB Accredited Business Seal!
New TV spots are urging consumers to "Look for the BBB Seal." Check out our commercials below!
Is your company a BBB Accredited Business? If so, make sure you're displaying the Seal!
BBB's new commercials remind consumers to look for the BBB Accredited Business Seal when they shop for products and services, so it is important that your business is displaying the Seal - everywhere! You can display the Seal on your vehicle, website, print ads, flyers, brochures, business cards, on your building, and in your office.
The BBB Accredited Business Seal is a powerful sign to consumers and to other businesses. The easier you make it for them to see the Seal, the easier it is for them to trust you with their patronage.
Having the BBB Accredited Business Seal on your website is important as it conveys trust to your customers and helps to increase the likelihood that your business will come up higher in an online search. Your online Seal links directly to your BBB Business Review, which links back to your website. Your website is more likely to come up in an online search because there is a link to your website on bbb.org – a website with high domain authority.
If you don't have your Seal or would like to request your Accredited Business Seal products, email firstname.lastname@example.org.