Pittsburgh, Pennsylvania – August 15, 2013 - Increasing your sales does not always have to mean spending money. Take a look at what is already working for you, and find ways to build on those successful elements. The Direct Selling Education Foundation, a BBB National Partner, recommends the follow ways to increase sales without increasing your spending:
Identify top customers and offer them more. You likely have loyal customers who spend more on a regular basis than others. Identify those people and offer them more than they already get. For example, start a VIP program where top customers receive special promotions, incentives or exclusive access to new products and services. When your top customers know how much they are appreciated, they will not only embrace that “VIP” role by patronizing your business more often, but they will want to share their positive experience with their families and friends. Superior customer service can have far-reaching effects on your overall business.
Customize your sales pitch for each client. Each client is an individual and should be treated as such. Do not go with a generic sales pitch that every single client hears. Do some research about each person and incorporate something personal about him or her into your pitch, especially if it is something you share (an interest in sports or a community activity). When you can relate to clients on a personal level, they will be assured that you have their best interests in mind.
Increase goals for referrals and sales will increase. Bump up your goals for getting referrals. It does not have to be a large jump, but setting the bar higher will motivate you to work harder and acquire more. Instead of shooting for five a week, increase your goal to seven or eight. Make the time in your schedule to meet this new goal, and you will find your sales increasing steadily over time. Each time you find that you are meeting the goal on a consistent basis, consider raising it again. Your business should never run in a straight line, but should always be heading in an upward direction to maintain growth and success.
Interact personally with customers more frequently. This may come easier in a retail business, but no matter what type of business you run, make the effort to interact with customers on a personal level as often as possible. Learn their names and one or two facts about them. People love going into a place where they feel like more than just a number. One customer of a local deli states that the moment she realized she would never take her business elsewhere was when the owner greeted her by name, asked how her daughters were, and offered her “the usual.” It’s a comforting feeling for a customer and will go a long way to acquiring loyalty and appreciation.
Find ways to improve upon what works for you, break out of your comfort zone, and always look to set the bar higher for yourself and your business. Visit www.bbb.org for more helpful information and tips. Follow the link to learn more about BBB Accreditation.
About the BBB System
BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free BBB Business Reviews and BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 113 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 4.5 million local and national businesses and charities. Please visit www.bbb.org for more information about the BBB System.