Pittsburgh, Pennsylvania – February 7, 2014 – As media continue to report potential new findings in the Target data breach, Better Business Bureau is reminding small and medium size businesses of the importance in taking proactive measures to protect their data. New findings may indicate that hackers could have infiltrated Target’s system through stealing login credentials from a third-party contractor, essentially making this company a victim of the breach as well.
“Many of today's consumers are beginning to search for tangible signs that a business is able to protect sensitive data and financial records, prior to doing business with them,” says Warren King,president of the Better Business Bureau of Western PA. “It is vital that companies of all sizes continue to work diligently to engage and secure customer trust through securing private data, to help ensure continued success.”
When looking to secure private data, BBB recommends the following tips for businesses:
About the BBB System
BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior.BBB provides objective advice, free BBB Business Reviews and BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 113 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than 4.5 million local and national businesses and charities. Please visit www.bbb.org for more information about the BBB System.