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Better Business Bureau ®
Start With Trust®
28 counties covering Western Pennsylvania
Recognition

Marketing the Winners

How are the winners recognized?

The award ceremonies for the winners will occur at their place of business with the company’s employees and/or key personnel. Invitations to attend can be sent out to local media, dignitaries and vendors in support of the accomplishment;
• Press releases will be sent out to local media announcing the winners;
• An all weather banner will be ordered by BBB® announcing the winner. The banner shall become the property of Winner to use as they like in accordance with the BBB Torch Awards advertising rules;
• A BBB Torch Awards trophy will be given to the winner;
• All winners will be posted on the BBB website.

What may a BBB Torch Awards winner advertise or announce about receipt of the award?

Provided there is prior review and approval from Better Business Bureau for all draft proofs of any advertisement or announcement, a winner may do any or all of the following:

• Reproduce the following graphic with appropriate modifications:

 

• State the following: “[Year] Winner, Western Pennsylvania Better Business Bureau Torch Awards for Marketplace Ethics”;
• Reproduce a photograph of their receipt of the award, provided the award year is clearly visible;
• Issue announcements and press releases about receipt of the award within two weeks of its receipt; and/or
• Make a brief factual statement about the award and the required business qualifications.

What may a BBB Torch Awards Runner-up advertise or announce about this?

Provided there is prior review and approval from Better Business Bureau for all draft proofs of any advertisement or announcement, a runner-up recipient may do any or all of the following:

• State the following: “[Year] first runner-up, Western Pennsylvania Better Business Bureau Torch Award for Marketplace Ethics”;
• Issue announcements and press releases about being a runner-up for the award within two weeks of the awards ceremony; and/or
• Make a brief factual statement about the award and the required business qualifications.

Where may a BBB Torch Awards winner and runner-up recipient advertise?

The recipient may advertise within BBB’s geographic service area of Western Pennsylvania, In addition, businesses with all locations in the Western Pennsylvania geographic service area may advertise their Torch Award wherever they do business in the following media:

• Newspapers, periodicals, direct mail, billboards, annual reports, posters, flyers, television and radio spots;
• Offline yellow pages advertisements and directories; and
• On the internet at the company’s website (This is the only instance where a company may advertise its receipt of an award outside of BBB’s service area.)

For how long may a BBB Torch Awards winner and runner-up recipient advertise?

The winner or recipient may advertise for the award indefinitely, but only as long as they maintain a satisfactory Business Review at BBB and follow the above guidelines.