Small businesses are the cornerstone of any community, creating jobs, spurring local economic growth,and giving back. In recent years, small businesses have been overshadowed by the holiday hype of “Black Friday” and “Cyber Monday,” which tend to emphasize major retailers. However, small businesses have much to offer holiday shoppers and for the fourth year in a row, Better Business Bureau (BBB) urges consumers to support Small Business Saturday on November 30.
Launched by American Express OPEN in 2010 and officially recognized by the U.S. Senate in 2011,Small Business Saturday has become a movement that millions of individuals, businesses, and communities embrace nationwide. Encouraging consumers to shop at small businesses, consumer awareness of Small Business Saturday reached 67% last year and an estimated $5.5 billion was spent at small, independently owned retailers, according to American Express OPEN.
Offering a break from the crowded shopping malls, small stores and businesses can offer unique, local gifts for family and friends. BBB encourages consumers to not only “shop small,” but also smart by supporting local, trustworthy companies that are BBB Accredited. For local BBB Accredited Businesses, visit SearchBBB.org. Local businesses participating in Small Business Saturday can be found by visiting smallbusinesssaturday.com.
Look for the following logos as you “shop small” November 30:
After supporting local, trustworthy businesses, consumers are encouraged to leave a BBB Customer Review at bbb.org/phoenix/Customer-Reviews.
For BBB Business Reviews on millions of companies – large and small – and for more consumer information you can trust, visit bbb.org.
About BBB of Central, Northern & Western Arizona
BBB is an unbiased organization that sets and upholds high standards for fair and honest business behavior. In 2014, people turned to BBB more than 165 million times for BBB Business Reviews® on more than 4.7 million businesses and 11,000 charities, all available free at bbb.org. Incorporated locally in 1938, BBB Serving Central, Northern and Western Arizona is supported by over 11,400 BBB Accredited Businesses. Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business reviews and charity reports, and educational information on topics affecting marketplace trust.