Four Tips to Wow Your Audience

June 13, 2013

For many professionals, the thought of speaking in public can be challenging and oftentimes includes sweaty palms and fast heart palpitations. However, no matter how big, the fear associated with public speaking can be addressed, helping professionals like yourself, deliver engaging presentations.

Better Business Bureau’s National Partner, The Direct Selling Education Foundation (DSEF), offers four helpful tips to help ease the pressure when speaking in public:

1. Prepare. If you have not done the legwork before a public speaking engagement, you may feel flustered, nervous, and incompetent. These worries may be evident to your audience, so prepare as much as possible. Write down or type out the content or outline, frequently rehearse using your notes, and make necessary adjustments as needed. Being prepared can give you a sense of confidence.

2. Show confidence. This is easier than it may seem, especially if you are adequately prepared. You know the material, you are a successful business leader, and you have been given the responsibility to speak in front of a group of people. Take pride in this role by holding your head high, making frequent eye contact, and speaking in a strong, clear voice.

3. Focus on key points. Share personal stories that relate to your main points. While data and study information as great, the audience is more likely to remember key points if they are incorporated into a good story.

4. End with a call to action. Don’t let your speech fall flat because of a poor conclusion. End it with a call to action. Concluding with a call to action may help your audience keep you in mind as they develop next steps.

To view a full article or get more business tips, check out DSEF’s site at

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